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1、,CIM IT Services Market Outlook: Global Automotive Industry,Business Intelligence Group August 2003,Contents,Executive Summary Automotive Industry Business Challenges Global Regional: US, Europe, Asia-Pacific, Rest of World Automotive IT Spending Trends Global & Regional IT Spend Forecasts Automotiv
2、e Industry IT Trends Automotive IT Services Industry: Competitive Profiles Automotive IT Services Market: BearingPoint Alliances Sources and Contact,Executive Summary,Automakers are currently faced with slower sales, over capacity and declines in profitability. Big 3 are losing market share to Japan
3、ese automakers. Toyota, Honda and Nissan increased their U.S. sales and market share in the first half of 2003, while the Big Three manufacturers (GM, Ford, DaimlerChrysler) saw their sales decline despite spending heavily on incentives. Currently the global automotive industry has too much capacity
4、 (roughly 30%) and as sales fall, the problem continues. Car prices have been falling making already thin margins even more pressured. The global automotive industry is faced with more competition, greater price transparency, rising customer expectations and quality improvements, making the pressure
5、 even greater on price and profitability. China presents the best opportunity for automakers due to increased government incentives and cooperation, cheaper labor, and proximity to a large population of potential consumers. China continues to make progress towards a market economy which has led to g
6、lobal businesses, like automotive companies, trying to ramp up in order to tap into the countrys large marketplace of 1.3B consumers. A year after entry into the WTO, in 2003, Chinas automotive industry produced 3.25M motor vehicle units (38% growth compared to the year before). IT Issues: Industry
7、in survival mode, pressuring spending; Opportunities for CRM Most manufacturing verticals, including Automotive, have been operating in “survival mode”, spending very little on capital and operational expenses; IT spending has suffered as a result.The North American manufacturing market constitutes
8、approximately 45% of the total world manufacturing IT spend.,Executive Summary,Currently in the automotive industry there is less significance placed on the role of IT in supporting business strategies, especially in comparison to industries like Financial Services or Healthcare payer industries. Th
9、is is a large determinant of IT budget. In order to understand their near-term sales volume, option mix and price sensitivity, automakers have to start understanding their customers better through the many signals they see from their consumers interactions. Much of this can be accomplished through C
10、RM initiatives. While dealer incentives have been used by most of the major automakers, especially in the US, companies leveraging their existing CRM might be able to get more for less. The data gathered from incentive programs flowing back to manufacturers and dealers can allow follow-up campaigns
11、that bridge the gap between sales and marketing. ERP vendors are turning their focus to delivering extended applications in areas of SCM, CRM and PLM to compensate for the loss of revenue from large-scale projects. Competitors and Alliances Deloitte Consulting has a joint initiative with SAP to supp
12、ort the automotive industry in the deployment of the mySAP Automotive solution on a worldwide basis. As part of this initiative, DC and SAP are developing methods for customer-specific analysis on feasibility, cost-benefit, and ROI. IBM encourages their engineers to rotate in and out of the field, s
13、pending time solving real-life problems while not abandoning their inside research. IBM has created an “innovation services“ group within its research unit dedicated to working on automotive customer problems, making them capable of taking their research and apply it to business issues. In the Europ
14、ean automotive industry, SAP is currently focusing on cross functional processes, packaging their SCM, PLM and CRM all in one, using different modules, approaching it from the perspective of the business processes that cross these areas.,Global Automotive Industry: Business Challenges,Global Automot
15、ive Industry is on a Gradual Slide,The worlds automotive industry has been on a gradual downward slide over the past year, accelerated to some degree by the likelihood of a major bankruptcy and further restructuring of the industry. Inhibitors include weak (regional) consumer confidence, high unempl
16、oyment and uncertain global equity markets, all of which have led to lower sales. In Europe, the first five months of 2003 saw sales drop by 4% while new registrations for May fell the lowest in five years. The US market is forecast to shrink 4% this year. Currently the global automotive industry has too much capacity (roughly 30%) and as sales fall, the problem continues. Much of the over-capacity is due to each individual company expecting to grow faster than its rivals. And while the 90
