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1、1 Match a word from A and B and complete sentences 110. Use each word from A twice.Aadvertising / consumer / market / product / salesBBehavior / budget / campaign / forecast / launch / lifecycle / profile / research / segment / targets1The Product lifecycle is the length of time people continue to b
2、uy a particular product.2Market research showed very good potential for marketing the magazine to executives in the age range 2535.3A consumer profile is simply a description of a typical customer.4Our company has established its brand name through a multi-million multi-media advertising campaign5Th
3、e introduction of a product to the market is called the product launch.6Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how.7A market segment is a group of customers of similar age and income level.8I dont think cutting our advertising bud
4、get by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.9Our representatives are under a lot of pressure to meet their sales targets.10Im afraid I can only make a pessimistic sales forecast for February and March. Language Review: Questions2
5、Re-order the words to make questions.1much advertising do how on spend you ? How much do you spend on advertising?12does endorsement mean what ?What does endorsement mean? 13strengths and are companys weaknesses what your ? What are your companys strengths and weaknesses?14 range did extend product
6、their they when ? When did they extend their product range?15 is team leading sales who your ? Who is leading your sales team?3 Complete each question with an appropriate word.16_Did_ your market share increase last year?17_What_ kind of products do footballers endorse?18_Are_ they doing any market
7、research at the moment? 19_Which_ of these two products is more successful?20_Have_ you met our new manager?21_How_ often do you launch a new product?22_Has_ Kaori phoned recently?Skills: Telephoning4 Complete this excerpt from a telephone conversation with the questions from the box.1.Would you lik
8、e them to do the marketing? 2.Could you give me a few details? 3.Did you say 5%? 4. Have you finished your report? 5.Why?6. How about our market share?7.How are things?8. What do you think of Eureka!?A: Hi, Vladi. Raul here. (23) _7_B: Fine, thanks. Quite busy, in fact.A: (24) _4_B: Almost. But I ca
9、n tell you the figures I have are looking extremely good.A: Excellent. (25) _2_B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.A: That sounds good. (26) _6_B: Well, weve increased it by 2.5%.A: Sorry, I didnt catch that. (27) _3_B: No. 2
10、.5%. But I think it might go up by five over the next quarter.A: That would be great. By the way, theres something else I wanted to ask you. (28) _8_B: Oh, the new advertising agency. I think theyre really good. (29) _5_A: I was thinking about the new energy drink that were launching next month.B: R
11、ight. (30) _1_A: Exactly. I want something less traditional for this new product.B: In that case I think its a good idea to contact them. Theyve got a very creative team, with lots of imaginative ideas.Unit Test 6Answer all thirty questions. There is one mark per question.Vocabulary: Eating and drin
12、king1 Complete sentences 15 with answers a, b or c.1Lets ask the waiter if they have a _a_ in Spanish for our guests.a) menub) recipec) check2The Palace Restaurant is famous for its friendly and efficient _c_.a) starterb) pricesc) service3Its getting late. Shall we ask for the _b_?a) courseb) billc)
13、 card4If you want to go to the Astoria, remember to _a_ a table in advance.a) bookb) checkc) order5In many countries, it is usual to leave a _c_ if you are satisfied with the service.a) poundb) notec) tip2 Complete the words with the missing vowels (a, e, i, o, u).6Its a rather exclusive restaurant,
14、 so be prepared to spend a lot of money!7The Peking Inn is in a very convenient location just five minutes from the office.8They say its got a cosy, welcoming atmosphere.9Il Vesuvio is great, and they charge very reasonable prices.10The food they serve at Frre Jacques is absolutely delicious.Language Review: Multi-word verbs3 Complete each conversation excerpt with a multi-word verb from the box.look after / look around / look forward to / put off / set back / take ou
