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1、营销素质拓展训练,1,FAB，全称FAB法则，即属性，作用，益处的法则，FAB对应的是三 英文单词：Feature、Advantage、Benefit，按照这样的顺序来介绍，就是说服性演讲的结构，它达到的效果就是让客户相信你的是最好的,FAB法则,运用FAB法则介绍一件商品,SWOT 分析法,Strengths,opportunities,weaknesses,threats,S,优势，是组织机构的内部因素，具体包括：有利的竞争态势；充足的财政来源；良好的企业形象；技术力量；规模经济；产品质量；市场份额；成本优势；广告攻势等。,O,机会，是组织机构的外部因素，具体包括：新产品；新市场；新需求；
2、外国市场壁垒解除；竞争对手失误等。,W,劣势，也是组织机构的内部因素，具体包括：设备老化；管理混乱；缺少关键技术；研究开发落后；资金短缺；经营不善；产品积压；竞争力差等。,T,威胁，也是组织机构的外部因素，具体包括：新的竞争对手；替代产品增多；市场紧缩；行业政策变化；经济衰退；客户偏好改变；突发事件等。,运用SWOT分析法介绍自己,1.小组为单位，一人负责猜词语，其他组员负责比划，可以用手式做出动作，或者用其他句子来形容。 2.负责比划的人不能说出包含所猜的词中的任何一个字（读音相同亦不可），不能说拼音或英文单词。 3.任选一组词语，共十个词语，在一分钟内猜对词语数量最多的获胜。最多只能跳过3
3、个词语。 4.参与游戏的其他人不能提醒。,团队游戏：你划我猜,霍兰德职业兴趣测量表,https:/ YOUR GOOD IDEAS HERE,Always believe that something wonderful is about to happen.,Lorem Ipsum Dolor Sit,Lorem Ipsum Dolor Sit Er Elit Lamet, Consectetaur Cillium Adipisicing Pecu.,Lorem Ipsum Dolor Sit,Lorem Ipsum Dolor Sit Er Elit Lamet, Consectetaur
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