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1、Experiencing English,Book Three,Department of College English,Unit 3 Famous Brand Names,Department of College English,Department of College English,Procedure,Lead-in Pair-work Group discussion Passage A Warm-up Activities Culture Notes Structure Analysis Language Points Difficult Sentences Summary F
2、ollow-up Activity Assignment,Department of College English,Lead-in,Pair-work: Who is the best salesman?,Work in pairs and make up dialogues according the pictures followed.,Department of College English,What are you going to do if you are required by your boss to ,sell a house ,to a snail,Department
3、 of College English,What are you going to do if you are required by your boss to ,sell a refrigerator ,to a Eskimo,Department of College English,What are you going to do if you are required by your boss to ,sell a swimming suit,to a fish,Department of College English,Group Discussion,Do you think yo
4、u can be a good salesman (saleswoman)? Why?,Think about Important Qualities for a successful salesperson?,Department of College English,Passage A Bathtub Battleship From Ivorydale,Department of College English,Warm-up Activities,Watch the video and describe what you see.,Department of College Englis
5、h,Warm-up Activities,What are the Ivory soaps features attracting so many Americans? Can you infer the secret to Ivorys success via its commercials?,Department of College English,Ivory Soap,Ivory is a product of the Procter & Gamble Company. Ivory is whipped with air in its production and floats in
6、water. Ivorys well-known slogan is“99.44 % pure“. The Ivory brand includes liquid hand soap, body wash, and a mild laundry product called Ivory Snow.,Culture Notes,Department of College English,Culture Notes,Lincoln Memorial,Department of College English,Culture Notes,The Lincoln Memorial is a tribu
7、te to President Abraham Lincoln and the nation he fought to preserve during the Civil War (1861-1865). The Lincoln Memorial was built to resemble a Greek temple. It has 36 Doric columns, one for each state at the time of Lincolns death. A sculpture by Daniel Chester French of a seated Lincoln is in
8、the center of the memorial chamber.,Department of College English,Culture Notes,Of all the Presidents of the United States, George Washington is the most celebrated. Efforts to commemorate his legacy began during his lifetime and continue to this day. Down through the years they have taken on many f
9、orms. But none have captured the imagination of the people world-wide like the Washington Monument.,Washington Monument,Department of College English,Structure Analysis,Department of College English,Structure Analysis,Its popular with children and mothers.,Department of College English,Structure Ana
10、lysis,Restate the features of Ivory Soapits so pure that it can float and then be converted into bathtub battleships the title of the article by generations of American children.,Department of College English,Language Points,1. When it comes to : to concern When it comes to jazz, very few people kno
11、w more than her. He is not good at sports, _ (但在数学方面却是班里最棒的).,but when it comes to math he is the best in the class,Department of College English,Language Points,2. beat: v. to defeat or do better than He beats his wife at tennis. Riding beats walking. That strange story_ _ (是我所听过最精彩的)！ their number
12、s beat the imagination. ( Para.3),beats any other one I have ever heard!,Department of College English,Language Points,3. institution: n. or a thing firmly associated with a place; a person who has been seen in the same place and / or doing the same thing for a long time The British pub isnt just so
13、mewhere to drinkits an institution. 那老人常在公园里出现。 The old man in the park is a regular institution.,Translate,Department of College English,Language Points,4. rival: 1) v. to equal; to be as good as or reach the same standard as 2) n. one who attempts to equal or surpass another; a competitor No compu
14、ter can rival a human brain. The colleges facilities rival those of Harvard and Yale. The newest model has several advantages over its rivals.,Department of College English,Language Points,5. by means of: by using They succeeded by means of patience and sacrifice. 思想是通过语言来表达的。 Thoughts are expressed
15、 by means of language.,Translate,Department of College English,Language Points,6. take hold: to become attached or established The newly planted vines quickly took hold. I broke him of this bad habit before it could take hold. c.f. take hold of,Department of College English,Language Points,7. keep c
16、ount of: record; to know how many there are (of) 我今年买的新书多得难以数清。 I have bought so many new books this year that its really difficult for me to keep count of them. c.f. lost count of,Translate,Department of College English,Language Points,8. exceed: v. to be greater than (a number or amount) The final cost should not exceed $5000. The results of the competition _超出了我们的预想. He was
