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1、黑龙江外国语学院 2013-2014学年 第2学期 Term 2 2013-2014 Academic Year Heilongjiang International University 机密（Confidential） 编号（No.）： 13-14-2- 040349A 试 题（Test）课程名称（Subject）： 体验商务英语2 考核类别（Type of test）： 考查 课程类别(Type of course) : 专业必修 考试形式(Test type) : 大作业 使用范围（Target group）： 2013级财务管理1-8班、市场营销班、 人力资源管理专业1-2班 Fin
2、ish the following two tasks:Task One(40%):Background: Fast-Track Inc., based in Boston, US, sells corporate training videos and management training courses. Fast-Track is looking for a new Sales Manager for its subsidiary in Warsaw, Poland. Fast-Track advertised the vacancy only inside the company a
3、s it believes in offering career opportunities to its staff. The subsidiarys recent sales results were poor. Sales revenue was 30% below target. The reasons are:l Sales representatives are not motivated and staff turnover is high.l The previous manager had no clear strategy for developing sales in t
4、he area.l Very few sales contracts were made.There are three candidates for the position. See page 13. Suppose you are Barbara( or Eva or Tadeusz). You need to write an application letter to the company. In the letter(at least 120 words), you write:l The purpose of the letterl Self-introductionl You
5、r advantagesl You ambitions.l The letter begins with: Dear Sir or Madam and ends with your signature.Task Two(60%)：Background： Marcia Lee Jeans is based in New York. Its brand is well known in the United States. The jeans sell in the upper price ranges and appeal to fashion conscious people aged 15
6、to 40. They are distributed in major department stores throughout the country. At present, the jeans are made in the US by a number of factories on the East coast, none of which are owned by Marcia Lee Jeans. Competition in this segment of the market is strong, so the company has to keep costs as lo
7、w as possible in order to remain profitable. In the next ten years, Marcia Lee plans to expand in Europe and South-east Asia so that i becomes a global company. To do this, it has decided to build its own factory in an overseas country. The factory will have approximately 2000 workers who will produ
8、ce the jeans. The workers will be recruited locally. The company is considering four countries as a location for the factory.Information about each country on page 105. You write a report to the CEO of the company, including:l Discuss the four countries and rank them in order of suitability as a locationl Discuss the advantages and disadvantages of each location l Decide which is the most suitable location for the new jeans factory.
