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1、试卷代号:1378 国家开放大学(中央广播电视大学)2018年秋季学期“开放本科“期末考试 管理英语3试题 2019年1月 注意事项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。监考人收完考卷和答题纸后才可离开考场。 二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答 题纸的指定位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 四、考试时间为60分钟。 1180 提醒：电大资源网已将该科目2010年到2019年1月的历届试题 整合、汇总、去重复、按字母排版，形成题库，
2、方便大家复习 一、交际用语(共计10分，每小题2分 1一5题:选择正确的语旬完成下面对话，并将答案序号写在答题纸上。 1. -1 suppose there 11 be a lot of arguments. A. No problem. B. 1 should imagine so. C. That s a good idea. 2. -Sorry, 1 made a mistake again. 一一一一一_Practice more and you 11 succeed. A. Never mnd. B. Certanly not. c. Y ou re welcome. 3. -Do
3、you mind if 1 smoke here? A. No, thanks. B. Yes, please. c. Yes, better not. 4. -How dd you miss your tran? A. Never mind B. What s your proposal? C. We11, 1 was caught in the traffic jam. 5. -Good morni吨，Volunt巳eringMatters, how can 1 help you? 一Goodmorning, l d like to fnd out A. how 1 could pay o
4、nline B. how 1 could become a volunteer C. how 1 could make an appointment 1181 提醒：电大资源网已将该科目2010年到2019年1月的历届试题 整合、汇总、去重复、按字母排版，形成题库，方便大家复习 二、词汇与结构共计30分，每小题2分 6一20题:阅读下面的旬子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答 案序号写在答题纸上。 6. 1ts 一一一一_to point to or talk about strangers in public. A. not polite B. polite C.
5、 good 7. J ohn, as well as Mike A. have just been back from an important meeting. B. has C. had 8. -When do we have to pay the bill? December 30. A. By B. 1n C. During 9. _ is known to all, too much fat causes heart problems. A. Of B. As C. For 10. He gave up his study in college in 一一一一一一 A. bundle
6、 C. despair B. desperate 11. You can go out，一一一一_you promise to be back before 12 0 clock. A. so far as C. as long as 12. 1 am一一一一-一_your early coming. A. looking forward C. look forward to B. as far as B. looking forward to 13. 1 didnt finish my homework. Neither一一一一- 1182 A. did he C. he did B. di
7、dnt he 提醒：电大资源网已将该科目2010年到2019年1月的历届试题 整合、汇总、去重复、按字母排版，形成题库，方便大家复习 14. Lets discuss these problems at the meeting, ? A. do we C. will you B. shall we 15. If you need further information, please _一一一ouroffice. A. contact C. constant B. construct 16. 1一一一一一toknow how often the bus runs during rush hou
8、r. A. occur B. happen C. take place 17. l m used t。一一-一一一upearly now. A. get B. getting C. to get 18. Lets go一一一一一_the reports on the latest work. A. to B. with C. over 19.一一一一一importantit is for kids to imagine freely! A. How B. What C. What an 20. The manager urged his staff not to _一一一一一thesplend
9、id opportunity. A. get B. escape C. miss 三、阅读理解共40分，每小题4分) 21-25题:阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题 纸上。 Passage 1 Without good budget management, you are likely to overspend on marketing accidentally. 15 Here are three steps that help to make a good marketing budget. 1183 提醒：电大资源网已将该科目2010年到2019
10、年1月的历届试题 整合、汇总、去重复、按字母排版，形成题库，方便大家复习 Step 1: Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year,
11、you must organize the information based on reliable revenue -the minimum amount of money your company makes each month.16 A realistic budget plan will always focus on the income that exceeds the expenses, 17 not the total revenue that comes in. When you have determined the amount of disposable incom
12、e available for the company, you should determine where the money will go. Step 2: Determine where you want to spend marketing funds After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing f
13、unds: the budget amount, your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you
14、 to reach the right audience. Step 3: Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. 18 If the activity does not bring in an
15、y additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. 19 Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a
16、 good budget alone is not enough. Y ou have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing. 1184 提醒：电大资源网已将该科目2010年到2019年1月的历届试题 整合、汇总、去重复、按字母排版，形成题库，方便大家复习 21. What should the budget plan be based on? A. The companys reliable expense. B. Th
