外贸英译汉方法与实践 教学课件 ppt 作者 朱香奇实践一

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1、实践一 外贸公司资料翻译,第二部分,外贸英译汉实践,实践一 外贸公司资料翻译,Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Task 7,The Wal-Mart Culture Wal-Mart Stores, Inc. was founded on principles developed by Sam Walton. These principles carried out every day by hard-working and friendly associates have created a unique corporate culture

2、 that is key to Wal-Marts competitive edge. The basic beliefs guiding Wal-Mart Stores, Inc. are: Three Basic Beliefs Respect for the Individual Every associates opinion is respected. Managers are considered “servant leaders“ who help new associates realize their potential through training, praise an

3、d constructive feedback. An “open door“ management philosophy encourages associates to raise questions and concerns in an open atmosphere.,Try to translate the following company culture into Chinese.,Task One,Service to the Customer The customer is the boss. Everything possible is done to make shopp

4、ing at Wal-Mart and SAMS CLUB a friendly, pleasant experience. The “Ten-Foot Attitude“ means that associates are to greet each person they see. The “Satisfaction Guaranteed“ refund and exchange policy allows customers to be fully confident of Wal-Mart and SAMS CLUBs merchandise and quality.,Strive f

5、or Excellence Wal-Mart and SAMS CLUB associates share an exceptional commitment to customer satisfaction. At the start of each day, store associates gather for the Wal-Mart or SAMS CLUB cheer and review sales from the previous day, as well as discuss their daily goals. “The Sundown Rule“ requires a

6、continual sense of urgency, with questions asked in the morning answered before the end of the day.,Wal-Mart China Corporate Social Responsibility At Wal-Mart, we know that being a successful business means being a responsible member of the community. That is why we take the lead on corporate social

7、 responsibility giving back to the communities around us, every day. When Sam Walton founded Wal-Mart in 1962, he set out three basic beliefs Respect for the Individual, Service to the Customer, and Strive for Excellence which are the core of Wal-Mart culture providing a solid foundation of Wal-Mart

8、s corporate social responsibility programs. As an outstanding corporate citizen, Wal-Mart actively participates in community service and charity events. In recognition for our commitment to giving back to those around us be it through the careers we provide, the partnerships we have with our supplie

9、rs, the international best practices we bring for food and product safety, or the efforts we make to improve sustainability we have been fortunate to receive many awards, including “Best Employer”, “Most Admired Company”, “Most Valuable Brand”, “Best Retailer”, “Best Community Involvement” and other

10、s. Wal-Mart has organized corporate social responsibility efforts into five categories: environmental protection, community involvement, children welfare, education support, and disaster relief. We are proud to say that we have donated funds and in-kind support worth more than RMB28 million to local

11、 charity and welfare organizations over the past 11 years. Moreover, Wal-Mart China associates have shown tremendous generosity themselves, dedicating more than 140,000 man hours to these activities.,Environmental Protection Wal-Mart has set three goals in environmental protection: to be supplied 10

12、0 percent by renewable energy, to create zero waste, and to sell products that sustain our resources and the environment. Wal-Mart has been actively committed to green energy utilization, energy saving, noise control, tree planting and forestation. Community Involvement Wal-Mart is committed to bein

13、g a good neighbor wherever it operates. Wal-Mart associates actively participated in community activities throughout China including visiting the elderly in local welfare centers, supporting the handicapped, and helping needy families, etc. These types of activities are carried out at all of our sto

14、res in China throughout the year, especially during local festivals and holidays.,Children Welfare Chinas children are its future and we continue to reach out to children, one community at a time. Wal-Mart holds a series of community activities that focus on the welfare of our children, including or

15、ganizing painting and calligraphy competitions, making donation to local children welfare centers and supporting schools for needy and handicapped children. Education Support Realizing the importance of education, Wal-Mart supports everything from university research projects at institutions like Ts

16、inghua, to grassroots programs like Project Hope and the “Spread your Wings” Program in Shenzhen. We hope to be a partner for the development of Chinas educational system and we are especially committed to providing education for those in need.,Disaster Relief Being a responsible member of the community means helping in any way you can when people are in need. Our quick response to Hurricane Katrina in the U.S. brought out our companys best

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