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1、Chapter 6 Mode of Modern Communication,Contents,Training Objectives,Probable Working Environment,Training Guidelines,Specimen Email,Training,Summary of Training,Specimen Fax,Probable Working Environment,Training Guidelines,To let students have basic knowledge of fax, email and telex; To familiarize
2、students with the format of fax and email as well as commonly used abbreviations in telex; To acquaint students with names of some modern communication devices; To strengthen students ability to write faxes and emails.,Objectives of Training,Probably Working Environment,Guo Rong is a newly graduated
3、 student, who is now working in the Market Department of Ningbo Bird Co., Ltd., which is a professional manufacturer specializing in producing various modern communication devices. The products handled by the company cover 3 categories over two hundred varieties, such as CDMA phones, flip phones, sl
4、ide phones, candy-bar phones, smart phones, touch-screen phones, music phones, PDA, and 3G laptops.,Probably Working Environment,Since the foundation of the company in 1992, the products have been mainly sold to countries and regions such as France, Italy, Russia, India and Mexico. At present, the c
5、ompany is planning to expand its business into American markets. One day, Mr. Zhao, the manager of the department received a fax from American High- tech Import & Export Co. Ltd. in which they expressed their desire to establish business relations with them as follows:,Probably Working Environment,P
6、robably Working Environment,Attention: Market Manager Dear Sir, We understand from the American Business Guide for China that your company is seeking for opportunities of establishing business relations with American partners. To establish business relations with you, we fax to introduce ourselves t
7、o you.,Probably Working Environment,Our company mainly imports electronic instruments, especially high-tech devices. Our company can provide information on the world market and specific commercial opportunities as well as organize trade missions, seminars and business briefings.,Probably Working Env
8、ironment,Our company facilitates and encourages importation from other countries into targeted markets. Nowadays, we are seeking joint-venture with foreign companies with rich experience in expanding global market. We know your company is the best one of them. We want to cooperate with you.,Probably
9、 Working Environment,It would be appreciated if you could send a brief introduction on your company and a sample list of your products. We sincerely invite you to visit our company for investigation and business tour. Should you have any questions, please feel free to contact us.,Probably Working En
10、vironment,Thank you for your attention and looking forward to your prompt reply. Sincerely yours, David Jones Manager of Foreign Trade Dept.,Probably Working Environment,Mr. Zhao asks Guo Rong to give a reply to American High-tech Import & Export Co. Ltd. on his behalf. Suppose you are Guo Rong, you
11、 are expected to write a fax to David Jones to express your willingness to establish business relations with the company and send a catalogue of mobile phones to them.,Training Guidelines,What are the major characteristics of the fax?,Why do people sometimes communicate by fax in doing business?,Wha
12、t is the layout of a fax?,Discussion,Specimen Fax,Specimen Fax,Attention: Manager of Foreign Trade Dept. Dear Mr. David Jones, We are in receipt of your fax of 17th, May, 2010, and are glad that we may have such a chance to introduce our company to you. As an enterprise supported by Ningbo governmen
13、t, our company, Ningbo Bird Co. Ltd., is a professional manufacturer specializing in,Specimen Fax,producing various modern communication devices such as mobile phones, PDA, 3G laptops, and system equipments. Our products have been sold to countries and regions such as France, Italy, Russia, India an
14、d Mexico besides China mainland since 1992 when our company was founded. For your information, we are sending you a catalogue of our products. Meanwhile, we want to send you a sample list of our newly-designed,Specimen Fax,products. But its inconvenient to send you by fax, so would you please offer
15、us your email address so that we can send it to you by email in PDF format? Thank you for your attention and looking forward to cooperating with you soon. Sincerely yours, Zhao Feng Market Dept. 2010-05-18,Probably Working Environment,Suppose Guo Rong gets the email address (usa-high-) from David Jo
16、nes, Manager of Foreign Trade Dept., American High-tech Import & Export Co. Ltd., how will he write an email to send a sample list of newly-designed products of Ningbo Bird Co. Ltd.?,Training Guidelines,Whats the layout of an email?,Discussion,From: To: usa-high- Subject: Sample list of newly- designed products Dear Mr. Jones, Thank you for offering us your email address. We are now sending you the,Specimen Email,Specimen Email,sample list
