纺织服装英语函电第二版课件教学课件 ppt 作者 张耘 等编著Module 11

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1、Module 11 Packing,Textile Garment English Correspondence 纺织服装英语函电,化学工业出版社,Contents,Introduction,1,Marks of package,2,Writing Strategy,3,Specimen Letters,4,Expressions for Packing,5,Learning Objectives,学习目标 To learn the conception and main contents of packing; To learn the classification of package;

2、To learn about shipping marks including indicative and warning marks; To master the key words and basic sentences of packing; To be able to draft letters to discuss packing.,Introduction,Packing is of great importance in foreign trade. It may be appropriately said that packing is to goods as what cl

3、othing is to man. Whatever mode of transport is adopted, the product will require packing, packaging and shipping marks. Packing of goods is the medium of commodity production and commodity circulation field. It is designed as a form of protection to reduce the risk of goods being damaged in transit

4、. In international trading practice today, packing of commodities is a kind of promotion, which needs more care in export trade than in home trade because competition exists in this field more keenly among numerous strong rivals. Every buyer expects that his goods will reach him in perfect condition

5、. Nothing is more infuriating to a buyer than to find his goods damaged or part missing on arrival. It should go without saying that the seller must try to pack the goods in such a way that they will go through the ordeal of transport unscathed. It has been estimated that proper packing & marking ca

6、n prevent as much as 70% of loss of cargo. Package is divided into two kinds according to their different roles in the process of trade:,1) Packing for Transportation 运输包装 Packing for transportation (or large/outer packing) is designed to protect the goods from damage and theft and facilitate transp

7、ort, loading and unloading while being carried from one place to another. In addition, outer packing will bear some indicative/warning marks with weight and measurement of the packages, which enables the carrier to choose suitable means of transport and calculate freight. Different goods use differe

8、nt packing. The following packing is often used in overseas transportation. Bag: may be made of strong paper, linen, canvas, rubber, etc. Sack: a large bag usually made of jute. Bale: usually used for bulky items that can be compressed, for example, cotton, wool or sheepskin. Mental bands are provid

9、ed to hold the bale together. Carton: made of light but strong cardboard, or fibre-board with double lids and bottoms, fixed with glue, adhesive tapes, metal bands or wire or staples. Sometimes a bundle of several cartons is made up into one package, held by metal bands.,Case: commonly used for smal

10、l, heavy items, for example hand tools, industrial cutting tools, and machine parts. It can stand up to rough handling and heavy stack loading without collapsing. The wooden case can be reinforced with steel wires (wire-wound) or flat steel straps. Box: a small case, which may be of wood, cardboard

11、or metal, and may have a folding (hinged) lid. Bale: used for soft goods like cotton and wool. Crate: usually used for large, heavy objects like machines. The crate can be fully sheathed for added protection against punctures and pinching effects of slings. The sling point and the center of gravity

12、must be properly marked on the crate. Drum: A cylinder-shaped container for carrying liquids, chemicals, paint, etc. It is usually made of metal. Certainly dry chemicals (non-inflammable) or powders are sometimes packed in wood or cardboard drums. Can (or tin): a small metal container in which small

13、 quantities of paint, oil or certain foodstuffs are packed.,Carboy: a large glass container protected in a small or wicker cage with soft packing between glass and cage. It is used for chemicals. Bundle: miscellaneous goods packed without a container. A number of small cartons, etc. fixed together c

14、ould be called a bundle. Container: a very large metal box for transport of goods by road, rail, sea or air. Packing goods in a large container facilitates loading and unloading by mechanical handling; thus time is saved. Pallet: a large tray or platform for moving loads by means of slings, etc. suc

15、h as from a trunk into a train or onto a ship and so saves the time of handling separate items.,2) Sales packing 销售包装 Sales packing (or small packing/inner packing) goes with the products to enter retailing network and faces the consumers directly. This kind of package not only protects the products

16、, but beautifies and publicizes the products. In contrast with outer packing, there is inner packing (or immediate packing). It is not only designed as protection to reduce the risk of damage in transit and prevent pilferage but also to aid marketing. Inner packing is now universally recognized as a decisive selling factor of household consumer goods and goods alike. Nowadays, transparent or window containers are often used. It is convenient for the customers to identify the contents

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