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1、Module 1 Fundamentals of English Business Letter-writing 商务信函写作的基础知识,Textile Garment English Correspondence 纺织服装英语函电,化学工业出版社,Contents,Introduction,1,Principles,2,Structure,3,Format or Layout,4,Envelop Addressing,5,Learning Objectives,学习目标 To learn basic principles of effective business letter-writin
2、g. To learn the formats and structure of business letters, envelopes and E-mails. To know the designing of an elegant and standardized letter or E-mail. To master the correct arrangement of various parts of a business letter. To practise writing business letters, E-mail and envelopes.,Introduction,A
3、ll the transactions depend on exchange of information. In modern international business, information is of dominant significance, and its exchange can be made in various methods either in speaking or in writing. As written forms can secure complete understanding between the parties involved, they st
4、and as a permanent record of each transaction. There are many types of written communication, including letters, memos, reports, telegrams, telexes, etc. Business letters are the principles means used by firms or companies to keep in touch with their customers. They are sent to ask for or to convey
5、information, to make or accept an offer, to deal with matters concerning negotiation of business and so on. Foreign trade personnel should not only understand but also be good at business letters.,Courtesy 礼貌 Consideration 周到 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确,P
6、rinciples of Business Letter-writing,Essential Parts 必要部分 1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款,Structure of Business Letters 商务信函结构,Optional Parts 附加部分 8.
7、The attention line 具体收信人 9. The subject line 事由 10. The reference notation 案号 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言,Structure of Business Letters 商务信函结构,组成部分分项示例,Letterhead,Chine National Light Industrial Products Import & Export Corporation 82 Tian An Men Street
8、 Beijing, 100001, China Tel: 010-87568355 Fax: 010-87568356 E-mail:CNLIP,2. Reference number 参考案号,Your ref: LGB/wm Our ref: PL/fh/246,3. Date 5 April, 2012 April 5, 2012 避免月份用数字，如: 11/12/20-,4. Inside Name and Address 信内地址,Generally, the inside name and address may have some or all parts of the foll
9、owing: Ms. Joanna Kerry, Professor Peking University Haidian District Beijing, 100871 China,5. Attention Line 具体经办人,Attention: Mr. Cave Attention of Purchasing Department For the attention of Ms. Carry, after-sales manager Attn: Promotion Department,称呼与结尾敬语的对应关系,7. Subject 主题 SUBJECT: SALES CONTRACT
10、 NO. 3642 FOR 1000MT SEWING MACHINES Subject: our L/C no. 378 Re: Claims for short delivery of Order No. 789 a sales conference,10. Signature 签名,ELECTRONICS LTD. Harold Jones Harold Jones manager,Companys name Your signature typed signature (job title),11 Enclosure 附件 Enclosure: Price List Encl. As
11、stated Encls: 2 invoices Enc.: 1 quality certificate 1 B/L,12 Carbon Copy 抄送 c.c. Harbin Branch CC: Mr. Copper cc: Shanghai Branch Office,13. Postscript 附言 P.S. The price list will be mailed to you under separate cover.,Format or Layout of Business Letters 商务信函格式,一 缩行式(Indented format) 封内地址和其他需要分行的地
12、方的后一行,都比前一行缩进二格或三格。 信的正文,每一段的开始一行都缩进若干格。,二 平头式 (Block format) 每一行都是从左边开始取齐,成一垂直线。,三 混合式 (Semi-blocked format) 前两种格式的混合体。信的正文部分采用平头式，作者的地址、日期、结尾敬语及签名采用缩行式。,Envelop Addressing 信封撰写,Envelope Addressing,Senders name and address,Receivers name and address,Stamp,By Airmail,Assignment,Finish the exercises on page b. Written practice,The End of Module,Thank you,Byebye,
