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1、Integrity in Business,Unit Three,商务英语综合教程 第一册,Whats your understanding of this proverb? How important is integrity to your life?,A Proverb:,To understand what integrity in busines is; To know the importance of integrity to a business student; To realize the necessity of learning about business ethic
2、s; To use theme-related vocabulary and expressions in real situations.,Learning Objectives,Learning Points,Part I:,Part II:,Part III:,Part IV:,Lead-in,Text A,Text B,Exercise and quiz,Unit Three Integrity in Business,What have you learnt from the cartoon? Has it reminded you of something familiar in
3、life? Discuss with your partner and give a title to this cartoon.,Lead-in,Text A: MBA Students Swap Integrity for Plagiarism,“If you are lucky, your parents have taught you to always be honest with people. Or you want to do that on your own. Nowadays, being honest in business will always mean that y
4、ou will get better business in the long run.,Enron : 美国安然公司 Durham University: 英国杜伦大学 Harvard Business School : 哈佛商学院 Insead : 法国欧洲工商管理学院 Rutgers Business School (RBS):美国罗格斯商学院,Cultural Notes,Words to Drill,escalate guilty bolster dodgy fraud,reinforce eviscerate corrupt equivocal inflate,Structural
5、 Analysis,1. Do you think it necessary for business students to take an ethics course in school? 2. If you were the principal of a business school, what kind of honor code would you define? How to put it into practice?,Questions for Discussion,Related Writing Tasks,Write a letter to the president of
6、 your university which suggests five to six different ways to avoid plagiarism in students academic work in around 300 words.,Translation Exercise:,1. Our company pursues “STABLE OPERATION, BUSINESS INTEGRITY, QUALITY FIRST, CUSTOMER SATISFACTION“ as our concept and we will sincerely strengthen coop
7、eration with every customer to create a bright future. 2. We will conduct our business with integrity. We will treat our clients and vendors with respect. We will earn their trust and establish unbreakable links with our business partners.,Translation Exercise:,3.“以人为本，诚信经营，精益求精”是本公司一贯的宗旨。 4. 很多商界人士
8、对贵公司的商业信誉评价极高。 5.电子商务交易安全涉及电子商务交易活动中信息的保密性、完整性、不可抵赖性和身份的确定性。,Quiz: complete the following sentences with the proper forms of the words given in the brackets.,1. This price is subject to reflecting changes in material and other costs. (escalate) 2. Many people have been deceived by advertising. (frau
9、d) 3. Steel is an part of a modern skyscraper. (integrity) 4. The book brought the young author to immediate . (prominent) 5. Though he sometimes seems obsessed with numbers, his speeches are otherwise . (accessibility),Cultural Notes: Financial Times: 英国国际商业报纸 金融时报 Mother Teresa: 特丽萨修女,Text B: “Is
10、It Time for Me to Get Out?“,Word Explanations,backbone rationalization extreme superiority despise dubious ruthless,In a recent research performed by the Institute of Business Ethics-an organization which is among the worlds leaders in promoting corporate ethical best practices, it was found that co
11、mpanies displaying a “clear commitment to ethical conduct“ almost invariably outperform companies that do not display ethical conduct. Collect information from the internet and other channels to make a comparison list of these two types of companies.,Assignment, - -,Useful Links,Thank You,Lead-in,
12、If I were to ask you what attribute is the most influential in regard to the success of a business, would you know immediately which one is the most important? Based on my many years as a business owner and entrepreneur, I have discovered that at the very top of the list is the distinguishing qualit
13、y of integrity. Without integrity at the helm of a company, a business is usually short-lived. In fact, when business integrity is present throughout the deepest layers of a company and not just at its surface, it becomes the heart and soul of the companys culture and can mean the difference between
14、 a company that succeeds and a company that falters.,Read the following words given by an experienced business strategist Robert Moment to see whether you agree with him or not.,Text A: MBA Students Swap Integrity for Plagiarism,1. Cultural Notes 2. Words to Drill 3. Structural Analysis 4. Questions
15、 for Discussion 5. Related Writing Tasks,Cultural Notes Word Explanations Assignment,Text B: “Is It Time for Me to Get Out?“,Enron: Enron Creditors Recovery Corporation (formerly Enron Corporation), an American energy company based in Houston, Texas. Before its bankruptcy in late 2001, Enron was one of the worlds leading electricity, natural gas, pulp and paper, and communications companies.,Durham University: a university in Durham, United Kingdom, one of the first new universities to open in England for more than 600 years,Harvard Business School: also known as HBS, a reno
