英语应用文PPT课件黄惠晖 9787 81134 678 7Unit 3

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1、WINTER,Template,Unit 3,CARDS,Wishing you, In your busy life, Time for Relaxation Good Sleep Good Health with Exercise Someone to Dance With A Bit of Adventure,01,OBJECTIVES,In this unit, you are going to learn how to write a(n): -Business Card -Congratulation Card -Seasonal Greeting Card -Sympathy C

2、ard -Get well Card -Invitation Card,02,Part I Lead-in,Contents,Part II Learning to Read-Cards,Part III Learning to Write-Cards,03,Part I Lead-in,1.Have you sent any greeting cards before? What were the occasions? List them down here. One example is given to you.,_,when Christmas is coming,04,Part I

3、Lead-in,2. Here are some greeting cards. Have a discussion in pairs and write down the occasions when you would send the cards.,Someone has moved Into a new house and invited his or her friends to a housewarming party,On Easter,Someone received a national award,05,Part I Lead-in,2. Here are some gre

4、eting cards. Have a discussion in pairs and write down the occasions when you would send the cards.,On Bob and Sues wedding anniversary,On New Years Day,When someones family member died,06,3. Here are some business cards. Answer the following questions and decide which one you like most in terms of

5、design.,Charlie Bienert Timbuktuu Coffee Bar 241 33rd Street Des Moines, La (515)213-2134 Fax 213-2143,1,DES MOINES PLUMBING 515-234-5111 Est. 1956 LARRY YOUNG Service. Sales. GENERAL MANAGER Installation,2,MagicHair DONATELLA PASCUCCI SENIOR DESIGNER TEL: 206.343.2455 ROOM NUMBER 2432 GOOD SHEPHERD

6、 CTR. 5843 SUNNYSIDE AVE. N. SEATTLE, WA35432,3,07,(1) You may call _ if you want to book a tour to Italy. (2) You may call _ if you want to install a hot water heater in your apartment. (3) You may go to _ if you want to dress up your hair. (4) If the pipes in your bathroom dont work, you may call

7、_. (5) _ is the place where you can have a cup of afternoon tea.,3. Here are some business cards. Answer the following questions and decide which one you like most in terms of design.,BARRY LAWSON CHIEF CONSULTANT 8632 35TH PALACE BELLEVUE, NY 98776 VOICE 340.456.9996 FAX 340.456.9955,TICKETING TOUR

8、S & CRUISES PASSPORT CURRENCY SERVICES TRAVEL BOOKS, GUIDES ON-LINE INFORMATION GIFT CERTIFICATES,4,340 456 9996 BARRY LAWSON,515 234 5111 LARRY YOUNG,Timbuktuu Coffee Bar,515 234 5111 LARRY YOUNG,MagicHair,08,Part II Learning to Read-Cards,Card(卡片)是社交活动、公务活动或商务活动中非常重要的一种应用文体。它们形式简洁、内容简单、中心突出、使用方便。虽

9、然格式、图案、色彩、字体等各不相同,但基本内容相对固定。卡片常根据用途分为以下几种类型: (1)Business card 名片 (2)Congratulation card 祝贺类卡片 (3)Seasonal greeting card 节日贺卡 (4)Sympathy card 慰问卡 (5)Get well card 康复贺卡 (6)Invitation card 请柬,09,1. Business Card,10,1. Business Card,11,名片写作要点:,(1)名片是各种社交活动,尤其是商业活动中的一种重要交际工具。 (2)名片上通常可印有个人所属的机构或单位的标志、名称

10、、广告词、地址和网址以及个人的姓名、职务、电话、传真和电子信箱等信息。 (3)名片的基本格式为: Company name 单位名称 Company message 单位信息 Full name 姓名全称 Job title 职位 Address line 1 地址行1 Address line 2 地址行2 Phone 电话 Fax 传真 E-mail 电子信箱 Website 单位网址,12,2. Congratulation Card,Sept. 21, 2010 Dear Michael, Amy and I were delighted to receive the announce

11、ment of your marriage in todays mail. Please accept our most sincere congratulations and very best wishes for all the good fortunes in the world. Fondly, Amy and Henry,Aug 3, 2010 Dear Allen, Ive just heard the good news. Congratulations. Ability such as yours cant be hidden for long. Im sure this p

12、romotion is just a stepping stone to even greater things. I can imagine how proud Penny must be of you. Good luck in the new job. Love, Judy,13,2. Congratulation Card,Jan. 2, 2010 Dear Tom, I was delighted to hear that you won second prize in the Contest. It must feel good to know that you ranked am

13、ong the best in a state-wide context. All of your friends are proud of you. Cheers, Barney,Feb. 9, 2009 Dear Mrs. Liu, May happiness and good health attend you and your family in your new house. I know this is a busy and exciting time for you, and Im going to give you an opportunity to get settled b

14、efore I come to call, but I just couldnt wait to express good wishes from George and me. Affectionately yours, Joe,14,祝贺类卡片写作要点:,(1)祝词表达了人们的良好祝愿,亲朋好友、同学同事常常利用贺卡互致诚挚的祝福。祝贺类卡片广泛应用于各类场合,如恭贺晋升、祝贺获奖、祝贺结婚、祝贺生日、祝贺毕业、祝贺购置新居、祝贺新公司开业等等。 (2)祝贺类卡片主要由祝词构成。有些祝词已经是约定俗成的,如通常印在贺卡上的各类祝词;有些祝词是个性化的表达,可以根据具体情况自由创作,如在贺卡中附加的各种祝愿。,15,祝贺类卡片写作要点:,(3)约定俗成的祝词多为短语形式,有时也使用句子,一般均使用已形成习惯的各种套语。 名词性短语:Happy anniversary.(周年纪念日快乐!) 介词短语:Wish best wishes for a happy birthday.(生日快乐!) 分词短语:Wishing you a Merry Christmas and a Happy New Year.(祝你圣诞快乐,新年愉快!) 不定式短语:To wish you every happiness thi

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