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1、,Try Your Ears,Back,Three beggars were begging in New York City. _ and he received ten bucks after one day. _ and after one day he received hundreds of thousands of dollars. Someone even wanted to take him to NASDAQ. _. Both IBM and HP _ _ .,1. Listen to the text twice and fill in the blanks with th
2、e missing contents you have heard.,The first one wrote “beg” on his broken steel cup,The second one wrote “beg. com” on his cup,The third one wrote“ e-beg” on his cup,sent vice-presidents,to talk to him about a strategic alliance and offered him free professional consulting,Try Your Ears,Back,2. Ple
3、ase read the following statements and decide if they are true or false.,(1) Three beggars were begging in a new city. T F (2) The first beggar wrote“beg”on his broken still cup. T F (3) The first beggar received ten bucks after one day. T F (4) The second one wrote“beg. com. cn”on his cup. T F (5) T
4、he third one is the most successful beggar. T F ,(1) Why were the three beggars treated differently?,Try Your Ears,Back,3. Answer the following questions based on the story.,(2) What is the moral of the story?,They are doing the same thing but with different thought. The first one begs in the tradit
5、ional way.The second one and the third one make the best of their brain and create a new way of begging. And the third one is extremely innovative in thinking and use it flexibly.,Even the most common can stir up your inner potential. We should make the best of our brain and be more creative in thin
6、king. Most important of all, we should apply what we learned in daily life flexibly.,Open Your Mouth,Back,Talk about the pictures by using some of the expressions below them.,Text 1,Back,Pre-reading Discussions:,1. Do you buy products online? Talk about one of your experiences.,2. Are there any adva
7、ntages or disadvantages in purchasing online? Discuss with your partner and present your reasons.,Yes, I buy products online. Once, I bought a pair of yellow shoes, while I received a pair of black one. After negotiation with the shop owner, he agreed to make exchange.,Advantages: Its convenient and
8、 its cheaper than real stores, and there are more options online. Disadvantage: You cant know the quality of goods you bought for sure. The process of retreating goods and exchanging goods is complex.,Text 1,Back,E-Business Adoption in European and US Companies in Comparison Studies by E-Business Wa
9、tch found that ICT adoption and e-business activities are mainly determined by value chain characteristics and firm size. Regional factors are less important in this regard. However, the new survey resultsfor the first time including US companiesalso point to some differences between Europe and the
10、US firms in their pattern of ICT adoption. International comparisons of ICT adoption by business face some difficulties. One of the challenges is that aggregate results partly reflect industry structure; a national industry which is dominated by large firms will demonstrate higher levels of ICT adop
11、tion than in another country where SMEs predominate. Conclusions about differences in“e-maturity”should not be drawn simplistically.,Notes,Back,1. Studies by E-Business Watch found that ICT adoption and e-business activities are mainly determined by value chain characteristics and firm size. 参考译文：由“
12、电子商务展望”这一机构做的众多研究发现，信息通信技术应用和电子商务活动主要是由价值链特点和企业规模决定的。句中的value chain 意为“价值链”，也称作“价值链分析，企业管理概念”。 2. Regional factors are less important in this regard. 参考译文：在这方面，地区因素影响就不是很重要了。in this regard 意为“在这方 面”。 3. One of the challenges is that aggregate results partly reflect industry structure; a national ind
13、ustry which is dominated by large firms will demonstrate higher levels of ICT adoption than in another country where SMEs predominate. 参考译文：挑战之一是所有结果只能部分地反映工业结构；一个由大公司起主导作用的国家产业在应用信息通讯技术方面将表现出更强于另一国家由中小企业领军的国家产业的水准。that 引导表语从句，which is dominated by large firms 是定语从句，修饰industry；where引导定语从句，修饰country。
14、 4. Conclusions about differences in“e-maturity”should not be drawn simplistically. 参考译文：在“ 电子技术成熟”与否的比较上不可轻易下结论。词组draw a conclusion 意为“下结论”。,Back,Scripts:,电子商务在欧美企业应用之比较 由电子商务展望这一机构做的众多研究发现信息通讯技术应用和电子商务活动主要是由价值链特点和企业规模决定的，而地区因素影响次之。然而，首次有美国企业参与的调查结果也指出了存在于欧洲与美国企业在应用信息通讯技术模式上的差异。 比较国际间在商务中应用信息通讯技术的情
15、况面临着一些困难。之一是所有结果只能部分地反映工业结构；一个由大公司起主导作用的国家产业在应用信息通讯技术方面将表现出更强于另一国家由中小企业领军的国家产业的水准。在“电子技术成熟”与否的比较上不可轻 易下结论。,Text 1,Back,A study by E-Business Watch on international e-business developments in 2005 had concluded that“on average, EU enterprises are head-to-head with their counterparts in other advanced economies in terms of electronic business activity.”To validate this finding, the sector surveys of 2007 included interviews with US companies. By and large, the survey confirms the general assessment of the 2005 study; however, there are some surprising differ
