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1、新世纪高职高专教材编审委员会 组编 总主编 刘杰英 主 编 刘杰英,How Do we Market Our Goods?,That Ad Is Fascinating!,We can see them everywhere!,It Was Made in China.,Time for Fun,New Words and Expressions,Packing in Different Ways,That Ad Is Fascinating!,1. Look at these colorful pictures! Do you know what products the makers wa
2、nt to advertise for? Please describe the following creative advertisings.,coke,watch,hamburger,beer,battery,cell phone,That Ad Is Fascinating!,2. Match the following advertising slogans with its corresponding products. Work in groups and guess what they mean.,(Nike),(Coca-cola),(Nokia),(Ricoh Copier
3、),(BMW),(IBM),That Ad Is Fascinating!,3. Have you ever taken meals at KFC? Read the following passage about the introduction of the slogan of KFC and finish the following tasks.,“Finger lickin5 good”The slogan of KFC,One of the most famous advertising slogans of the world will not be there any more.
4、 Since the decade of fiftys KFC or Kentucky Fried Chicken, it has called its meals as “finger lickin5 good”, but, in order to keep up with healthier eating trends, will now use the phrase “So Good”.,KFC has promised to display the calorie count of its main items. It also promised to launch its first
5、 grilled product and will use rapeseed oils to reduce fats.,That Ad Is Fascinating!,3. Have you ever taken meals at KFC? Read the following passage about the introduction of the slogan of KFC and finish the following tasks.,The smiling face of Colonel Harland D Sanders will not bring healthy eating
6、to mind and the idea that may be a force for good in society can mean too much for many people to swallow. That is what the company wants to achieve, however, why it dismissed its 50year slogan “Finger Lickin5 Good”? The new slogan, “So Good,” has the objective to focus on the other things that the
7、company does, and they believe this slogan will be more beneficial. It must be said that this supplier of popcorn chicken and zinger burgers is not alone in trying to change with the times. Getting constantly warnings from health education programs about “obesity epidemic”, people are demanding heal
8、thier options, while regulators from the World Health Organization to the UKs Food Standards Agency are creating pressures on food companies to clean up their act.,That Ad Is Fascinating!,3. Have you ever taken meals at KFC? Read the following passage about the introduction of the slogan of KFC and
9、finish the following tasks.,The most innovative element in KFCs changes, for example, is the first promise by a major fast food chain to show the calorie content of every item along with the prices on the menu boards above counters.,That Ad Is Fascinating!,3. Have you ever taken meals at KFC? Read t
10、he following passage about the introduction of the slogan of KFC and finish the following tasks.,Task 1 Read the passage about the slogan of KFC, and identify the following statements with T (ture) or F (false).,( ) KFC changed its slogan because they want to keep pace with the customers changing he
11、althy needs. ( ) The new slogan is good because its easy to remember. ( ) KFC displayed the calorie count to show the deliciousness of their foods. ( ) KFC food easily causes peoples obesity. ( ) KFC get pressure from WHO to improve their foods.,T,F,F,T,T,That Ad Is Fascinating!,3. Have you ever tak
12、en meals at KFC? Read the following passage about the introduction of the slogan of KFC and finish the following tasks.,Task 2 Do you know any other slogans of some famous companies? Discuss with your partner and fill in the form with them.,Coca-cola,Sprite,Obey your thirst,Nestle,Icecream,Take time
13、 to indulge,Motorala,Cellphone,Intelligence everywhere,Maxwell,Coffee,Good to the last drop,That Ad Is Fascinating!,4. What have advertisements brought to our life? Do you believe in them? Or they are just the traps to catch vain customers? Listen to the dialogue between Joyce and Marine, and finish
14、 the following tasks.,Task 1 Fill in the blanks according to Joyce and Marines talking.,not as good,as it advertised,much lower prices,worthy of buying,sheve never heard of,high respect,quality,promoted,That Ad Is Fascinating!,4. What have advertisements brought to our life? Do you believe in them?
15、Or they are just the traps to catch vain customers? Listen to the dialogue between Joyce and Marine, and finish the following tasks.,Task 2 Listen to the dialogue again and discuss the advantages and disadvantages with your partners.,Advantages: Strike the audience and make them familiar with the pr
16、oduct. Get the latest information of products. Take a rest. Help the manufactures to catch the market. As a means of sales promotion, ads help consumers to select goods. Disadvantages: Some ads are misleading and cause people to spend more on the things they dont need,We can see them everywhere!,1. People use different advertising media to attract others eyeball, discuss with your partner about the media and tell which kind of advertisings impress you mostly.,Press Advertising
