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1、videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the five water treatment 357 timetables for three years to resolve outstanding issues, obviously worked, victory of the year. The Countys departments at all levels must firmly establish the guanghui is gold
2、and silver green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well five water treatment of winning the war, ever-higher levels of comprehensive well-off society was built. (A)
3、 lay the sewage uphill battle. This year we will river water quality improved at the county level, up to five this basic objective grasp of pollution control that focus, with the focus on three things: a good job, clear rivers reaching the County created. Organization look back special inspection, t
4、he County garbage River, black and odorous River is Dragnet investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with the one-stop strategy, improving the inferior five water quality monitoring stations work this year to ensure the E
5、limination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of clear rivers standards. Second, pay special attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis of pollution of water
6、source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to improve effluent from sewage treatment rate, running accuracy, compliance requirement, speed up the towns support network construction, is focusing on nanotubes home last meters question. Do
7、mestic sewage treatment in rural areas, this year is the final year of the three-year action, determination to fight and the momentum around, ending the battle on which fully to ensure the realization of all County 648 formed village coverage. Also, be sure to attach importance to focus on rural dom
8、estic wastewater treatment facility operation and management, ensure that wastewater treatment facility up and running, role play, avoid the Sun problem. Third, pay special attention to the River Lake pond desilting operation. Provinces now have focused on pollution control of water go to dig up mud
9、, as the deepening water of this years plays. Next, to jump-start an investigation line touches work, implementation plan according to the priorities and the programme of work, in accordance with the one river one policy requires detailed cleaning, dredging plan, planning ahead of time cleaning out
10、mud way out, according to local conditions to do sludge, promote scientific resource utilization of silt and mud. (B) the heavy regulation of heavily polluting industries. Pollution of water must grab the source, wastewater is primarily the source of backward production capacity, increase the intens
11、ity of关于山东饼干市场的调查报告【调查目的】对山东区域饼干市场的产品状况、品牌状况、竞争状况、发展趋势，消费人群及其购买行为、购买动机等进行了解，并针对我青援的市场现状，提出我司的一些可行性的建议【调查时间】2004年10月27号-11月3号【调查范围】山东各级市场分别抽样调查，济南、潍坊、泰安、沂水、【调查对象】目前市场上的各种饼干【抽样方法】简单随机抽样、典型抽样【调查方法】观察拍照法、深度访谈法和二手资料相结合【样本量】 123人地点画面张数人数济南泉城广场银座地下超市15历下大润发13沃尔玛10世纪联华7华联超市10舜华园高档社区超市5家乐福12沂水东方超市6泰安家+乐6一、 市
12、场概况 市场现状 市场前景 市场走势市场现状目前，国外的一些知名品牌已经进入我国，达能、纳贝斯克、奇宝和台湾的康师傅等港台地区的知名品牌纷纷抢滩中国市场。国外品牌和港台品牌已经垄断了中国的中、高档饼干市场。在济南市场，目前流行的消费品牌是达利的派类、纳贝斯克的薄酥类、还有青食的钙类，这些产品的销售比较畅销。现在济南市场的竞争品牌主要有北京的美丹、广东的嘉顿、江苏的旺通、天津的康师傅、福建达利、河北博通、青岛青食、青岛正青、沂水青援等，饼干业的发展呈现出激烈的竞争态势。市场前景 资料显示，近年来世界食品的消费持续增长，饼干的消费在大多数国家的食品消费中位居榜首。目前，中国居民饼干消费水平仍然较低
13、，随着我国国民经济的进一步发展，城市化进程的加快，现代化生活方式的引入以及旅游业的发展，国内需求特别是城镇居民对饼干的需求量将会继续增长。从济南的现状来看，饼干的购买率是不断提高，随着今后的发展，生活质量的提高，人们的购买力将不断上升，今后若干年内，中国饼干市场发展前景十分看好。市场走势现在市场上主要流行的有苏打饼干、夹心饼干、钙奶饼干、薄酥饼干、曲奇饼干等，在饼干的作用上，还推出了早餐饼、儿童饼干、老年饼干、休闲饼干。总体看来，饼干是在朝着天然、营养、保健、安全、风味独特、口感酥松、造型创新的方向发展。消费者的需求在不断的在提高，消费人群越来越细化，个性化品牌是未来的发展趋势，不同的品牌满足
14、不同的消费者。二、 竞争分析 产品种类及品牌 产品价格 产品传播手段产品种类及品牌在饼干的种类中，从价格和消费上分为高端、中端、低端三种，三种产品都占有一定的市场，但它们的销售区域又有差别。从国内的现状来看，主要的饼干品牌有达能、纳贝斯克、达利、奇宝、太平、康师傅、嘉顿、青食、奥利奥、徐福记，其中合资企业品牌占多数，它们占领了饼干市场的中高端市场，国内的本土企业只是在低端市场展开竞争。因此，国内企业在整个饼干市场的发展中，面临着巨大的压力。 高端： 国外品牌、港台品牌中端： 南方品牌，广东、福建等地低端： 省内品牌，市区、省内的企业 高端：达能、纳贝克斯、嘉顿中端：太平、康师傅、徐福记、低端：
15、博通、正青、青援、产品价格在销售的过程中，高端产品的售量不及中低端，大部分消费者对中、低端价格比较认可。高端产品有相应的消费者，一般是收入较高的白领阶层，他们注重饼干产品的品牌和价格。在销售区域来看，价格直接决定了消费和销售，高端产品主要分布在比较发达的城市。中、低端的产品主要在市区城镇和农村，从未来的发展来看，农村市场将是以后饼干市场发展的一个很大空间。类别品牌产品价格产地高端嘉顿嘉顿芝麻薄饼225g嘉顿薄饼100g￥8.50￥4.50（香港合资）广东东莞纳贝斯克纳贝斯克乐之松脆咸饼干（含麦麸）100g纳贝斯克乐之酸奶口味三明治饼干118g￥2.70￥3.50（美国合资）北京中端太平太平美乐时加钙牛奶薏米饼干（香草）太平美乐时加钙牛奶薏米饼干（蜜桃）￥2.50￥2.50（英国合资）广东太平康师傅康师傅乐芙球￥2.50天津低端博通博通￥1.00河北博野县正青正青钙奶饼干￥1.70山东青岛传播手段广告 广告是促进产品销售和建立品牌知名度的有效工具，广告的投入费用比较大，一般中小企业没有进行广告的投放，从山东媒体和中央媒体的投放情况来看，饼干广告主要有以下几种品牌：最近，山东的青援食品在河北卫视要有电视广
