销售技巧指导4

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1、Xiaoping theory and the important thought of the three represents and the scientific Outlook on development. Such changes were made, is conducive to implementing the innovation of Marxism in China, especially the scientific concept of development the strategic task of arming the whole party, play gr

2、ass-roots organizations in promoting the scientific Outlook on development into the grass-roots level, and to implement the important role. Third, how to use the contents of the new Constitution guiding party building through studying the essence of the new Constitution, the flexible application of

3、the essence of the Constitution in party building, and I think the key to grasping the following: to catch the discipline, focus on strengthening the partys rules and regulations binding. To strictly observe and carry out the partys political discipline, ensure the centralism and unity of the whole

4、party. Party cadres, especially leading cadres, both doers, but also have a strong sense of political awareness to dry line, line, not lack of ability to work, become a talker; hard work isSkill, political direction, unable to understand when confused. Flag of the CPC Central Committee and the Commi

5、ttees requirements into Departments request, to a holistic and concerted efforts, subject to the overall situation. Second, cadres and strive to play an exemplary role of party members and cadres of hardworking and clean, emphasizes lead, shift, led. Lead is to adhere to set an example, to lead by e

6、xample, deal with the relationship between individuals and parties, real lead role shift is in order to strengthen the sense of responsibility, creating a fighting force; lead is to adhere to strict requirements, strict management and strict supervision. Three catch basis and strive to enhance the c

7、ombat effectiveness of the party organization. To according to Constitution on grass-roots party of requirements, to implementation good basic system, for members for, regardless of party positions has more high, administrative terms has more big, any when are to has Organization concept, active par

8、ticipate in organization activities, consciously accept party of supervision; to do based sex work, management good members, service good members, grass-roots party to using members organization received turned, and members thought reported, and party of Conference and dues pay, opportunities, maste

9、r members of basic situation, care members life. Four to focus and work hard to resolve. Comrades, the above is what I give you guidance in the new Constitution. Hope every Member of the party to pass the tutor, deepen our understanding of the Constitution in the partys guiding ideology advancing wi

10、th the times, consciously link their own thinking and practice, after careful study, read and carefully understand, think, relate, apply what they have learned. Not only runs through the mass line of the party Constitution to learn the new educational practice all the time, but also to harvest as a

11、good starting point to learn, study and work to do better in the future, and strive to create a new situation for school education contribute their 销售技巧指导一、主动相迎真诚、主动、热情、适度、持久不变是主动相迎时的原则,而且适用于整个销售过程。1、主动相迎的必要性。冷淡会使你失去70%的客户。通过调查,约70%的客户会因为感到服务人员对其态度冷淡而离去,而每一位进入您卖场并关注你商品的客户,都是对您的商品感兴趣的,是很重要的潜在客户,失去他们,

12、就是失去销量与利润。客户不只是关注我们的产品,他们也希望得到我们的尊重和重视,因此他们期待我们主动提供服务。主动相迎可以向客户明确表达销售人员随时提供优质服务的意愿,给客户留下专业的印象,从而为之后的销售过程奠定良好的基础。这是整个销售过程的良好开端,是衡量销售水准的重要指标。2、主动相迎的语言。口头语言:语言亲切,发自内心的欢迎顾客的光临:因为他就是您下一件商品的买主。用语要得当:“您好”、“欢迎光临”。语速要适中,声音要洪亮、清晰。形体语言面带微笑:微笑要亲切、自然。姿势得当:以手势示意顾客参观时,忌鲁莽、无礼。目光关注:问候的时候,目光应该追随顾客。3、主动相迎应避免:不主动打招呼,等待

13、顾客发问。态度冷淡,显得对客户漠不关心。顾客进店后,店员表现出诧异的表情。亲此疏彼,对认为“有可能”购买的人热情问候,对其他人比较冷淡。距离不当,过于接近或者过远的问候都应该避免。二、了解需求了解需求的最终目标就是在销售人员头脑里能清晰的划分出顾客的主要需求和次要需求。1、了解需求的重要性。避免被动销售情况的出现。被动销售将给您的销售过程带来一系列的危害,不容易取得用户的信任,错过销售时机,无法体现顾问式服务。不同客户对需求的偏好程度有所不同,必须了解每一位顾客更偏好哪些方面,对症下药,才能打动顾客。使客户对销售人员产生信任,从而愿意听销售人员的建议。为介绍产品奠定基础,相地减少反对意见。实现

14、真正的顾问式销售,体现专业亲和的特色。2、了解需求的原则使客户体会到了解需求的目的是为了更好的为客户提供服务,满足其需求,这样便于客户同你配合。在了解需求的过程中,始终要令客户感到你很尊重他以及他所陈述的意见。3、了解需求的方法观察:客户的外表、行为举止、与他人的谈话,只要我们留意,在很多的时候都能帮助我们发现客户的需求,从而为我们有针对性的销售做好准备。询问:销售人员在开始介绍自己的产品之前,应该先主动的询问客户的需求。根据客户对产品的了解程度,销售人员可适当的加以提示。销售人员向顾客提问的方法,对顾客是否能将自己的需求明白的展现给销售人员有很大的影响。由浅入深。可以从比较简单的问题着手,逐

15、渐地接近购买核心。多问开放式的问题。以5WLH(WHIRE、WHEN、WHAT、WHY、WHO、HOW)来提问的开放性句子,是销售人员必须掌握的。聆听聆听是优秀销售人员必备的素质之一,销售人员可以在聆听中了解到顾客的真正需求,并使顾客认为销售人员对他是尊重的。不要打断客户的讲话,不管顾客讲的是对是错,都要耐心听完。努力记住客户的话,如果在以后的销售过程中你能够重复顾客说的一些话,顾客会觉得受到了尊重,从而对商品的好感也会增加,最终增加了销售成功的机会。做一个积极的聆听者,不仅要用点头或表示赞同的一些短句表示你对顾客的话语在认真听并理解了,也必须适时的发问,这比一味点头称是,或面无表情站在一边更

16、有效。若有不清楚的地方,最好请顾客再说一遍。思考顾客可能因产品知识的局限,可能没有准确的讲出他们的真实需求,因此需要销售人员通过思考,分析客户的真正需求。客户的需求可能原本就不明确,需要销售人员根据客户的实际情况,通过思考分析,帮助其找出真正的需求。核查优秀的销售人员在与客户的沟通过程中,每讲五句话会有一句是在核查自己的理解。通过核查可以避免对客户的产生误解。核查时,用你自己的话表述客户的需求,然后请客户判断准确与否。不断观察客户的反应。响应使用形体语言表示认同或鼓励客户继续陈述,如点头等;重复交谈中的重点信息;对客户提出的问题,给予简短的回答。不断观察客户的反应。4、综合运用了解需求的方法以顾问式的方法向客户提供帮助,并用开放式问

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