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1、Chapter 6,Analyzing Consumer Markets and Buying Behavior,Marketing Management Tenth Edition Philip Kotler,Objectives,Influences on Buying Behavior Buyer Decision Making,Simple Response Model,Stimulus,Model of Buying Behavior,Cultural Factors,Buyer,Social Factors,Reference Groups,Roles & Statuses,Fam
2、ily,Influences on Consumer Behavior,Personal Influences,Psychological Factors,Perception,Learning,Beliefs & Attitudes,Motivation,Maslows Hierarchy of Needs,Four Types of Buying Behavior,Complex Buying Behavior,Dissonance- Reducing Buying Behavior,Variety- Seeking Behavior,Habitual Buying Behavior,High Involvement,Low Involvement,Consumer Buying Process,Problem recognition,Decision Making Sets,Steps Between Evaluation of Alternatives and a Purchase Decision,Evaluation of alternatives,How Customers Use or Dispose of Products,Product,Review,Influences on Buying Behavior Buyer Decision Making,
