电子版:22[0135]

上传人:1317****163 文档编号:91093190 上传时间:2019-06-21 格式:PPT 页数:12 大小:525.01KB
返回 下载 相关 举报
电子版:22[0135]_第1页
第1页 / 共12页
电子版:22[0135]_第2页
第2页 / 共12页
电子版:22[0135]_第3页
第3页 / 共12页
电子版:22[0135]_第4页
第4页 / 共12页
电子版:22[0135]_第5页
第5页 / 共12页
点击查看更多>>
资源描述

《电子版:22[0135]》由会员分享,可在线阅读,更多相关《电子版:22[0135](12页珍藏版)》请在金锄头文库上搜索。

1、Chapter 12,Designing Global Market Offerings,Objectives,Factors to Consider Before Going Global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management & Organization of Global Activities,Major Decisions in International Marketing,Challenges in Going Global,Sh

2、ifting borders Unstable governments Foreign-exchange Corruption Technological pirating,Criteria for Entry,Market Attractiveness Risk Competitive Advantage,Five Models of Entry Into Foreign Markets,Joint Venture,Licensing: Sell rights to name brand. Contract Manufacturing: make item in host country;

3、manufacturer of product only. Management Contracting: hired as Mgmt. Consultant to host company Joint Ownership: truly partnering with a company in host country, to share expertise and mutual gains.,Internationalization Process,Five International Product and Promotion Strategies,Dual adaptation,Pricing Challenges,Price Escalation,Dumping charges,Gray markets,Whole-channel Concept for International Marketing,Marketing Organization,

展开阅读全文
相关资源
相关搜索

当前位置:首页 > 大杂烩/其它

电脑版 |金锄头文库版权所有
经营许可证:蜀ICP备13022795号 | 川公网安备 51140202000112号