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1、rapid development of the market economy environment to explore public servants duty consumption monetization reform has provided a good foundation. The socialization of rear service work has been launched, and rapid progress in some places and departments, duty consumption monetization of carrier an
2、d approach to management has been resolved. Third, in recent years, exploring the monetization of duty consumption has made some progress, have gained some experience and can provide reference to the comprehensive reform of the system of public servants duty consumption further. Implementing an hone
3、st canteen, standardize official entertaining management; enhancing the telecommunication expense management; elimination of County travel and countryside subsidies; research village officials capitalization management of corporate spending, and so on. Finally, group .18 session to be held in Beijin
4、g from November 9, 2013 to 12th. 35 years ago blew the third plenary session of the reform and opening up in the spring breeze, changed, affect the world; today, 35 years later, in the eyes of the nation and the world expect, again to reform mark China, ushered in the 18 session. XI General Secretar
5、y pointed out that Chinas reform has entered a crucial period and the Sham Shui Po District, must be based on greater political courage and wisdom, lose no time in deepening reform in important fields. Dares to crack a hard nut, dares to question the Rapids, which dares to break the barrier of ideas
6、, and dare to benefit cure barriers. Deepening reform and opening up is on schedule to achieve institutional safeguards of the moderately well-off. Under the five in one the General layout of socialist modernization requirements, 18 session of the decision was a five in one and the improvement of ov
7、erall scheme of reform, will promote an integrated and coordinated economic, political, cultural, social and ecological civilization construction of the five reforms and the partys construction in the area of institutional reform. The five in one programme is to achieve a comprehensive reform of ins
8、titutional guarantees for objectives of build a well-off society, the smooth progress of the construction of a well-off society and reform the objectives of the programme. One, holding time and place importance on November 9, 2013 to the 18 session of the 12th Beijing since 1978, 35, have been 7 ple
9、nary session, each time on major issues of political and economic life of the country has made important deployment. In accordance with PRC political practice, often at every session of the CPC Central Committee in a plenary session was held immediately after the partys Congress, on the theme person
10、nel, discussing election Centrals top leaders, such as the election of the Standing Committee of the political Bureau, through the Central Committee members, decisions, such as members of the Central Military Commission. The second plenary session, is held in two sessions before the general election
11、, mainly to discuss a new State personnel issues. But by the third管理系 工商企业管理 专业 企业管理学概论课程学生实践能力报告班级：11工管 3 班小组：第 组教师：小组成员学号姓名备注林冻瑞实训项目一第 组组长： 林冻瑞 副组长： 项目名称现代企业营销管理-市场营销组合策略项目要求某品牌非碳酸饮料（或其他你熟悉的产品）拟打算进入广州大学生市场，请为其设计合理的市场营销组合策略。实训技能目标 能够制定合理的市场营销组合策略。实施：1、企业名称： 广州东鹏食品饮料有限公司 企业简介：（要点要点？内容太多了，有些信息可以省略）广州
12、东鹏食品饮料有限公司是深圳东鹏的全资投资公司，位于广州增城三江，占地近3万平方米，建筑面积3万多平方米，紧临广惠高速、324国道（广汕公路），交通极为便利。广州市东鹏食品饮料有限公司于2006年开始立项、基建，于2007年6月投产，是东鹏饮料的主要生产基地。深圳市东鹏饮料实业有限公司成立于1987年，是深圳市老字号的饮料生产企业，2003年9月公司完成了国有企业向民营企业的转制，改制后的东鹏饮料以食品流通领域为突破口的经营理念和管理机制使公司逐渐步入快速发展的轨道。“东鹏”是华南地区一个著名的区域性饮料品牌，在消费者和食品经销、批发、零售商中享有较高信誉，产品市场覆盖广东、海南、福建、江西、广
13、西等省，是一个在南方市场有影响力的饮料品牌。东鹏饮料具有较强的生产能力，拥有一支较强的科研开发队伍，有一批经验丰富的熟练技工，技术力量雄厚，由公司自主研发的“东鹏”牌系列饮料曾多次荣获省、部级大奖。1994年“东鹏”牌九制陈皮饮料荣获广东省食品工业协会颁发的优秀新产品奖；1999年“东鹏特饮”获广东省轻纺工业厅颁发的优秀新产品奖；2006年获深圳市食品安全自律优秀企业称号。多年来。东鹏系列饮料得到国家有关部门的首肯，不断地开发适销对路的优质产品是东鹏未来的发展方向。东鹏饮料集技术开发、生产、销售于一身，拥有先进的生产设备和雄厚的技术开发队伍及一套完整的饮料销售、推广管理体系。公司现有八条利乐包
14、生产线、两条瓶装饮料生产线、四条纯净水生产线及一条三片罐饮料生产线，年生产能力达 18 万吨。公司产品现有饮用纯净水，果蔬汁饮料、蜜饯饮料、植物浸提饮料、果味饮料、植物蛋白饮料、维生素功能饮料等七大类、三种包装形式、六种包装规格、十六个产品品种。公司非常注重产品质量，有较完善的检测设备和严密的质量管理体系。2007年通过国家QS认证及广东省食品药品管理局颁发的保健食品生产许可证，2008年9月通过保健食品GMP认证审查，公司将不断加强及完善质量管理体系，尽心尽责、精益求精、和谐服务、共创卓越是公司的服务宗旨。其一产品东鹏特饮是中国首创的维生素功能饮料（国外也叫能量饮料），富含人体所需的牛磺酸、
15、赖氨酸及多种B族维生素等营养成份，利用先进的生物技术研制而成的抗疲劳保健饮品。能为消费者提供充分的营养，快速补充能量。经功能试验证明对防止疲劳，快速补充能量，提神醒脑，增强耐力等有明显作用。1.东鹏特饮(瓶装)采用独创的双重卫生保险体系，产品更卫生、更洁净！2.国家卫生部批准的抗疲劳保健饮品! 卫食健字1998（580）号3.中国首创的维生素功能饮料!4.已有2.4亿多人次分享过中国销量第一的瓶装维生素功能饮料!2、自拟题目，完成1000字左右的市场营销组合策略方案。 东鹏特饮(瓶装)抢占广州大学生市场营销组合策略 一 饮料市场概况：目前市场上销售的软饮料主要分为碳酸饮料、乳品饮料、果汁饮料、茶饮料和功能饮料五大类。 前四种饮料大战早已轮番上演，今年功能饮料重装上阵。根据新生代CMMS2003调查案数据显示，最近三年来最近三年是以现在为基准，还是以2003年为基准？数据要准确，否则不要轻易引用，一直稳居饮料业榜的碳酸饮料开始呈现渐行下滑趋势；与之紧步相随的是，果汁饮料的地位开始上升，并于近两年提速超越了瓶装水饮料，夺得饮料业次席；茶饮料发展势头强劲，最近表现出强烈的上攻欲望，市场份额直逼位列行业老三的瓶装水。另外，一直处于饮料市场边缘的功能性饮料，现在
