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1、 本文章由尚友原创或整理 1 TPO26 listening 听力听力解析解析 注：问题中红色标记词汇为解题突破点和关键词。注：问题中红色标记词汇为解题突破点和关键词。 （编辑整理 by 瓜田, lisicheng, 123asp, Astraneo） Section1 第一篇 1. Why does the student go to speak to the man? To discuss a job opportunity she had heard about To learn about options for advertising her business To see if
2、she can change a previous print order To discuss a design idea that she has for business cards 答案：B 解析：开头这个女生就讲明了来意，自己是 math tutor，她要 start her own business and need to get the word out. 然后后面就介绍了几种方法例如 pencil， business card， flyer， sticky notes 2. What does the man imply about customized sticky note
3、s? A. They require more time to produce than other print products. B. They are less effective at attracting business than business cards. C. They are not usually available at other print shops. D. They should be a more popular choice of advertising than they are. 答案：D 解析：提到 sticky notes 说的是吸引注意，学生们都
4、在用，good for business。A,B 说反了，C 说的不对，只有第四项的态度方向是对的。 3. What does the man imply are the disadvantages of using pencils to advertise? Click on 2 answers. A. They are easy to lose. B. They might be more difficult to distribute. C. There is not much space for a message. D. They cost more than other metho
5、ds. 答案：C, D 本文章由尚友原创或整理 2 文中两次提到 pencil 这种方式，第一次的时候说的时候男生说 这不是最便宜的选择,所以选 d。第二次说的时候男生说 You can only fit your name, phone number and math tutoring。 注 意 only，所以空间不够，选择 c。其他两项没有提到。 4. What did the student learn from her friends experience? The print shop in town processes orders quickly. Some print sho
6、ps let customers design their own business cards. The university print shop has special discounts for students. Distributing business cards can attract a lot of attention to a tutoring business. 答案：B 解析：提到朋友的时候讲到了两点。1.价格，朋友说贵，但是老板说了个价格，女生说还行 2.朋友说可以自己设计，老板说这就贵了。 所以这个题考了第二点，见原文。 5. What can be inferr
7、ed about the student when she says this: 重听题重听题 A. She is concerned about the cost of a custom design. B. She thinks a simple design would attract more customers. C. She would like to invest more money in business cards. D. She would like to take advantage of the discount offered by the man. 答案：A 解析
8、： 重听最后一句“Can I look at the standard design?“ 这个要联系之前情景。 女生说听说可 以自己设计呢， 老板说那么价格就贵了。 然后女生就说了这这句话， 很显然是价格问题。 B,C,D 都没提，选 A 本文章由尚友原创或整理 3 第二篇 6. What is the lecture mainly about? A. Reasons that environmentally friendly products often cost more than other products B. Evidence that environmentally laws
9、helped increase demand for environmentally friendly products C. Differences between green marketing and traditional environmentally marketing D. The development of a trend to market products as friendly 答案：D 解析： A.文章没有提到， 而且价格肯定不是重点 B laws 只是在开头提到了， laws， issue， news 都是商人们开始在生意中加入环保这一元素的原因， 但是法律促进环境
10、友好产品的增加只是 一个小细节。C 文中没有提到 traditional marketing，所以没法比较 difference。D 这个比较靠 谱。 7. How does the professor organize the lecture? A. She gives some historical background, then she presents a case study. B. She describes several environmental friendly products, then she explains how the public responded to
11、 them. C. She describes a problem, then she proposes several possible solutions. D. She describes an approach to advertising, then she explains why it is often ineffective. 答案：A 解析：A 听力中说了那些 earth day，laws 什么的，还介绍了很多时间，这都是历史背景。然 后就开始讲 green marketing，还举了一个例子，A 完全符合 B 描述几种产品就没有，因为只 介绍了灯泡，然后说了人们对灯泡不同广
12、告的回应。C problem 就没有啊，更别提解决方案 了。D 也是一看就不对的。没有介绍很多种方法。 8. According to the professor, why did the first effort to market the Eco-light fail? A. The ads did not explain that the Eco-light was environmentally friendly. B. The ads did not mention the long-term cost savings that result from using the Eco-l
13、ight. C. The ads for the Eco-light were too long and detailed. D. The process used to manufacture the Eco-light damaged the environment. 答案: B 解析：AD 是错的，因为开始的广告只提到了对环境好。B 对的，广告一开始没有提人们关 心的问题，比如说方便，价格，质量。C 没有提及 9. What does the professor imply when she mentions companies that are “extreme green” and
14、“lean green”? A. Some companies have used the terms “extreme green” and “lean green” in their ads. 本文章由尚友原创或整理 4 B. A system is available to classify companies according to their environmental programs. C. There are important aspects of green marketing that have been neglected by researchers. D. Ma
15、rketers need to be creative to keep people interested in environmental issues. 答案：B 解析： 推断题， 文中在讲完灯泡的故事之后说到了这两个名词， 并举例什么样子的是 extreme green 什么是 lean green。并且说这是 researcher 给的分类，还有其他等级。看着几个选项， 只有 B 说了这个评价体系，A,C,D 都没提，上原文吧。 10. What opinion does the professor express about companies that use green adve
16、rtising campaigns? A. The companies should consult environmentalists when developing the campaigns. B. The companies should publicize research that supports the claims made in their advertisements. C. The companies should be fully committed to protecting the environment. D. The companies should find ways to lower the price of their environmentally friendly products. 答案：C 解析：ABD 原文均没有提到，属于无中
