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1、http:/ 留学生论文专业定制代写网站留学生Essay写作项目管理和业务策略ABSTRACTWhich way to go?This is a question that organizations will ask themselves in a certain time,because organizations are faced with challenges of strategic direction.Some organizations are instigated by challenging opportunities,other organizations want to
2、 overcome significant threats. The business strategy can move an organization from where it is now,to where it needs to be in the future.Johnson et al(2009)states that the strategy of an organization is often likely to be complex,uncertain and mostly it affects operational decisions and requires an
3、integrated approach.But the most typically and crucial components of strategy are change and innovation.Project management is essential for managing and reducing the inherent risk associated with change and innovation.Thats why many projects are the result of strategic decisions of organizations,bec
4、ause projects manage changes on an effectively and efficiently way.Changing organizations need projects for making change and for obtaining its business strategy and- objectives.Nowadays sustainability is a very hot(strategic)item for organizations. Organizations are integrating ideas of sustainabil
5、ity in their marketing, corporate communications,business strategy and in their actions.Centraal Boekhuis,a(leading)logistics service provider in stocking,storage, distribution and transportation of books,has also formulated a covering policy on sustainability for the strategy period 2009-2011(Board
6、 of directors Centraal Boekhuis(2009).Sustainability for Centraal Boekhuis means commitment to corporate environmental performances as well as sustainable performances on social and economic aspects.Several projects on behalf of sustainability will be conducted as well as projects will be conducted
7、on behalf of other strategic targets.But is it possible to make project management sustainable,in order to make other projects contribute to the policy on sustainability too?In this research the relation between project management and the pursuing of the realization of business strategies will be lo
8、oked at.Then the main research question will be answered:how will the business strategy influence the selection and execution of project management within organizations,and how will this in consequence lead to sustainable project management?The hypothesis is that when project management is construct
9、ed and selected in accordance with the business strategy,and more specifically linked with sustainable business strategy,projects will contribute to the realization of the business strategies as well as it subsequently will contributes to sustainability.The actual research will be executed through a
10、 web survey among several organizations as well as a case study of Centraal Boekhuis,which contains in-depth interviews with about 10 representativesproject employees from Centraal Boekhuis. The research will also contain the study of qualitative data,for example the study of documentation and repor
11、ts that are in stock within the company about strategy,project management and sustainability.1.INTRODUCTION&BACKGROUND1.1 IntroductionTo understand project management within organizations it is important to understand projects.The Prince2 Foundation(2005)defines a project as a temporary organisation
12、 that is needed to produce a unique and predefined outcome or result at a pre-specified time using predetermined recourses. In practice projects bring recourses,skills,technology and ideas together to achieve business objectives and deliver business benefits.But why is there a need for projects with
13、in organizations?Organizations are continuously striving after agility and success by for example introducing new products and services or by improving business processes or activities.Many projects are the result of organizations that wants to manage such changes on an effectively and efficiently w
14、ay. According to Bryan Atkin and Adrian Brooks(2009),Change Management is the key towards innovation of organizations.In order to make progress and achieve greater efficiency and better value for money and to be more effective or competitive,organizations have to do things differently and have to ma
15、ke changes.Maylor(2005)stresses that Project management is essential for managing and reducing the inherent risks associated with change and innovation.Changing organizations need projects for making change.Recently Johnson et al.(2009)gives an interesting definition on business strategy.The definit
16、ion describes that strategy contains the direction and scope of an organization over the long term,for achieving advantage in a changing environment throughout configuration of resources and competences with the aim of fulfilling stakeholdersexpectations.Aforementioned definition displays that the fundamental principle of making changes of organizations can be the result of aiming towards targets that contributes to the fulfilm
