佳喻文具全国市场营销

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1、promote the extension of strictly administering the party grass-roots, but also the educational practice of the mass line of the party and three-three special education results achieved further inherited and expanded. To realize two a learning education is a necessary solution to the present problem

2、s of party construction. Strengthen problem consciousness and insisted on problem-oriented, is full of strictly administering the party since the partys 18 a distinctive feature, a successful experience. Secretary Wang noted that some party members still have political awareness, lack of political r

3、esponsibility issues, party awareness and consciousness of the problem belief does not really believe, slim does not actually fix problems, outspoken, and jump on the assessment of the partys policies, and so on. Bi Lifu Secretary pointed out that a quarter of the economic situation is very serious,

4、 there is pressure on environment, seasonal factors and other objective reasons, but mainly subjective problem, is the problem of party members and cadres. Some depressed, negative slack, not responsible, . Double six, one, and two took the lead, build energy burst, Hongshan district, economic prosp

5、erity, eco-livable, civilized and harmonious island. It certainly can not be separated from the whole area 646 grass-roots party organizations and 14,146 members of broad participation and support. Through the two study and education, so that every cell of the party health, every organization is str

6、ong, so that all members of the vanguard and exemplary role, all the fighting bastion role of grass-roots party organizations into full play so that we can cross the Rapids, overcome all difficulties and the smooth realization of the Thirteen-Five goal. Second, basic learning, focus on learning educ

7、ation must understand the learning content and learning styles Foundation learning these four words are important information inside is very large, capture profound work truth in life. For example, I often say that the good Carpenter NAO Carpenter, why do some carpenters made furniture to have every

8、body likes it, Carpenter we are not willing to look for him? are apparently two people high and low technology, dig into the deep is firmer when both of his apprentices are not solid, there is no good that way. Luban art of story primary school are learn had, first after six mark test practice condu

9、ct, and practice cultivation, and practice perseverance, and practice patience, then with seven days seven night mill axe theory armed, and unity action, seriously learning XI General Secretary on reform development stable, and Interior diplomatic defense, and rule party ruling army of important tho

10、ught, seriously learning to XI comrade for General Secretary of Central ruling acting political new concept new thought new strategy, seriously learning XI General Secretary study in Inner Mongolia important speech spirit, Guide party members and a deep understanding of a series of important speeche

11、s rich connotation and core ideas, which began so thoroughly Marxist positions佳喻文具全国市场营销方案一、 市场营销策略全国各地县级城市招商+样板市场+铁路销售1、 全国各地县级城市招商:为了让公司能在短时间内达到资金快速回笼,初步建立市场基础网络的目的,公司设立招商部面向全国2800个地县城市进行电话招商。这样不仅市场操作费用低,还能以最快的速度将产品销售到全国各个角落。2、 样板市场:公司建立样板市场对企业的发展起到至关重要的作用,样板市场以省级为单位,对样板市场的省会城市进行精耕细作,其它周边地级和县级市场由代

12、理商运作。将产品遍及每个县市,一个样板市场的成功不仅可以带动其它周边各省份市场的发展,也为企业总结了营销模式,培养了基层干部。将成功的操作经验复制到另一个样板市场。所谓一个萝卜一个坑,集中有限的资源做好一个市场再发展一个市场为企业生存的根本。3、 铁路销售:铁路上的销售是我们企业另一条生命线,它不仅有强大的市场发展空间和发展潜力,同时也是我们保生产保销售的一个重要指标。二、销售团队的组建1、招商部分为华东、华南、华北、华中、西南、西北六大区域。由一名招商经理负责招商管理。每个大区配备1名招商文员,对全国36个省份进行招商。但招商部起立初期由一名招商经理和2名招商文员负责。力求每一个招商人员都能

13、在一至二个月内确保人员工资和费用。第三个月必须开始赢利。本着这样的原则在逐步曾加招商人员。坚决避免给企业曾加负担。最终招商部由7人组成。2、板市场的团队的组建样板市场由一名省际经理负责,一名城市主管,3名区域主管组成。3、路市场销售铁路市场由专人负责开发、维护、送货、结款全方面的工作,做到统一价格,统一的培训模式,统一的管理。三、 操作计划具体流程1、招商流程:招商方案的制订-招聘招商文员-培训招商人员-发布招商信息和收集客户资料-1次拜访客户-2次拜访客户-签订合同-督促履约-发货-开展协销工作。2、样板市场的流程: 在样板市场的省会市场确定一个代理商-招聘城市主管负责省会城市的产品推广工作

14、 及所有文具店和批发商的开发工作-招聘各地级城市招聘区域主管负责地级市和县级城市的招商工作-市场基本成熟后总结营销模式-调派部分基层干部将营销模式复制到另一个省份进行市场拓展工作。4、 铁路销售流程:开发-发货结款-培训-客情维护整个流程由专人专管。四、 价格政策(单位:元)产品价格产品名称铁路特供价一级经销价招商价终端批发价终端零售价备注文具盒原套装铅笔新套装铅笔铅芯卷笔刀单支铅笔三角板五、 销售政策1、 招商电话招商所产生的客户首次提货量5000元,年销售任务6万元,季度返点3%。超额部分年度返点5%。每批货宣传品和广告支持按15%配送,可累积。2,样板市场样板市场首批提货必须到达1万,返

15、点3%,超额部分年度返点5%。每批货宣传品和广告支持按15%配送,可累积。其他地级和县级首批提货必须到达5000元,返点3%,超额部分年度返点5%。每批货宣传品和广告支持按15%配送,可累积。3,铁路市场铁路销售市场执行特供价。配备相应的彩页资料,专人负责培训指导,其他政策待议。六、 客户管理1、所有业务人员必须详细填写每个客户的客户资料档案表交于公司存档。2、为防止市场串货行为,公司对各省、地、县城市执行统一的价格体系销售。若发现串货 行为取消其串货经销商的季度返点和年终返点,情况特别严重者取消其经销代理资格。3、经销商货款统一汇入公司指定帐户,不允许业务人员私自收取货款,以免出现债物纠纷。如有特需情况,须经公司部门经理同意后方可执行。4 、经销商代理商应在3个月完成所管辖内市场的终端文具店的铺货工作。积极拓展2级经销渠道。5、经销商应该积极配合、帮助我公司业务人员进行产品推广和销售工作。6,对已有的客户业务人员做到每周回访一次,了解市场信息。并及时反馈给公司部门经理,经分析后制订相应的销

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