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1、大学体验英语第三版 二 unit3Listen and TalkKey:1. competing; 2. variety; 3. choose; 4. drink; 5. consumers; 6. compare; 7. make decisions; 8. respond; 9. Pollution 10. ProvidesPassage ARead the Text: The Ad Council at a GlanceThink About It1 Answer:Yes, of course. For example, I have learned from one ad saying
2、 that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling. Not only did I myself do so, I also asked other people to follow the advice.2 Answer:Here are some examples: “Smoking is dangerous for peoples health.” “For the safety o
3、f your family and yourself, drive carefully.3 Answer:Yes, I do. They help raise peoples awareness of some public concerns. For instance, nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.Read and think1. Work with your par
4、tner and answer the following questions1 Answer: The Ad Council is a public service organization that helps to solve the most pressing social issues.2 Answer:They can raise peoples awareness, inspire individuals to take action, and save lives.3 Answer: The purpose of UNCF is to help minority student
5、s to graduate from college.4 Answer:They remind people of wearing safety belts.5 Answer: Public service advertisements play an important role in society. They can help people raise awareness of environmental protection, reduce traffic accidents, save water and energy, etc.Read and think2. Decide whe
6、ther the following statements are true (T) or false (F) according to the passage.Anwser: 1.F, 2.F, 3.T, 4.T, 5.TLanguage FocusRead and complete3. Fill in the blanks with the words given below. Change the form where necessary.Anwser: 1.economic 2. estimated 3. measurable 4. inspired 5. maximize 6. mo
7、tivate 7. created 8. distribute 9. concerning 10. AbusesRead and complete4. Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.Anwser: 1. by name 2. identify, with3. participate in 4. speak for 5. take, actionRead and complete5. Fill in eac
8、h blank with a word from Passage A according to the definition given in the brackets. The number of the paragraph in which the target word appears is also supplied in the brackets. Change the form where necessary.Anwser: 1. awareness 2. recruiting 3. motivate 4. concerning 5. AdoptRead and translate
9、6. Translate the following sentences into English.1. 我发现量入为出地过日子越来越难了。(increasingly) Answer:I find it increasingly difficult to live within my income.2. 现代政治家们都试图以电视讲话来影响普通百姓。(reach out) Answer:Modern politicians try to reach out to ordinary people in their TV speeches.3. 应该帮助学生对人生采取积极的态度。(adopt) An
10、swer:Pupils should be helped to adopt a positive attitude to life.4. 希望全班同学参加这些讨论。(participate in) Answer:Everyone in the class is expected to participate in these discussions.5. 如果你犯了罪就必须受到惩罚。(crime) Answer:If you commit a crime you must expect to be punished.Read and simulate7. Read and compare th
11、e English sentences, paying attention to the italicized parts and translate the Chinese sentences by simulating the structure of the English sentences.1 Answer:You may not know how a computer works, but you do know that it is an inseparable part in our daily life.2 Answer:Computers are more than a c
12、alculating tool they enable people to do a lot more things, such as searching for information, communicating with friends online, shopping via the Internet, etc.3 Answer:Since the cartoon was introduced to the Asian market, more and more young people have become his fans.4 Answer:She feels that her
13、mission in life is to help old people5 Answer:Crime has been on the increase in recent months. Hence, we need more police to protect us.Write about it9. Write a short passage of around 80 words explaining the functions of public service advertisements. The following two points should be included and
14、 the possible key words and phrases are given to help youReference KeyPublic service advertising plays a very important role in every country. It usually targets at one of the most pressing social issues. Different kinds of public service advertisements are created to raise awareness, inspire people
15、 to act in an upright, moral way and engage in philanthropy. They motivate people to join in social struggle between good and evil. In the Internet age, advertising has been developing fast along with the advancement of information technology. To remain committed and vigilant in establishing a footh
16、old for public service advertising in a rapidly changing media landscape, we need more and better public service advertisements译文 :广告委员会剪影你可能不太清楚我们的名字，不过你肯定知道我们。59 年来，广告委员会为美国创作了大量公益广告，出手及时，令人信服。我们提出的口号和创作的形象不仅令人难忘，而且能引起广泛关注，激励人们采取行动，挽救了无数的生命。广告委员会的作品所产生的久远影响，以及所引发的积极社会变革，由以下的结果可见一斑：95%的成年人和 77%的儿童都知道黑熊斯莫奇和它那充满智慧的名言：“只有你才能预防森林火灾”。始于 1944 年的“黑熊斯莫奇预防森林火灾运动”，持续时间之长，知名度之大，在公益广告运动史上尚属罕见。广告委员会发起了“是朋友就不让朋友酒后驾车”的运动后，70%的美国人都劝阻过别人酒后不要驾车。
