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1、摆渡论文网（）-专业留学生作业辅导中心文化产业类paper写作-好莱坞电影引进对电影产业影响国内外研究。国内学者对影视贸易的研究主要集中在影视贸易逆差的影响上，致力于提出有利于扭转影视贸易逆差的战略，提高国内电影的全球竞争力。很少有研究关注好莱坞大片的推出对中国电影业的影响。Research at home and abroad. Domestic scholars studies on film and television trade mainly focus on the impact of the trade deficit in film and television, and ar
2、e committed to proposing strategies conducive to reversing the trade deficit in film and television, and improving the global competitiveness of domestic films. Few studies are concerned with the impact of the introduction of Hollywood blockbusters on Chinas film industry.It can be seen from the abo
3、ve that Chinas film industry develops in competition and surpasses challenges.2015 was the first year in which Chinas box office exceeded 40 billion yuan, with a total box office of 44,069 billion yuan. Domestic films accounted for 61.58% of the total box office, and imports accounted for 38.42%, wh
4、ich was the lowest proportion of imported films in seven years.Chinas film industry is developing rapidly, which shows great potential for sustainable development driven by the reform of film industrialization and the increasing market demand. In terms of marketing, online ticket purchasing is becom
5、ing more and more popular, and has basically become the first entrance for people to consume movies.Compared with advantages, Chinas film industry has obvious disadvantages, which are mainly reflected in the following aspects:For Hollywood, the degree to which its film copyright is respected and pro
6、tected is closely related to the good development status of its film industry. In China, most of the norms and guidance documents issued for the development of the film industry are vague in meaning, lack stability and authority, and have a low level of implementation. It is expected that the enactm
7、ent of the film promotion law will improve this disorder.Most of the income of Chinas film industry only comes from the box office. Since Chinas entry into the WTO, the box office of Chinas film industry has been increasing year by year. Although China is already the second largest box office market
8、 in the world, accounting for 90% to 95% of the total box office revenue and product placement, there is almost no derivatives.At present, the domestic film industry is still extremely short of high-end talent. The box office reflects not only the quality of films, but also the popularity of film di
9、rectors and actors. Domestic films make commercial films to earn eyeballs, but ignore the quality of films.Chinese films are influenced by Hollywood blockbusters no matter from the post-release publicity or the post-release publicity, as well as the choice of film actors. In terms of the development
10、 in recent years, under the influence of Hollywood blockbusters, Chinas film industry has entered a new stage in terms of marketing mode, film production and growth mode.Film marketing runs through all stages of film planning, film publicity and distribution, cinema screening and derivative leather
11、development. The successful film marketing experience of Hollywood films is worthy of our countrys reference. When the film is released, related products such as toys, film and television related products, electronic games, etc. The mixed sales of films and related products promote each other, creat
12、ing the films brand and improving the industrial efficiency at the same time.With the improvement of the quality of domestic films, in order to maintain the advantages of Hollywood films in the Chinese market, Hollywood has changed from the original uncontested marketing style to win over the audien
13、ce through various marketing methods. However, when releasing films, Chinese film makers learn from the way that American Hollywood film derivatives promote box office, cultivate Chinese moviegoers and expand the film market. For example, joy and Wolffy, monster hunt and so on.This years domestic fi
14、lms, especially since the second half of the year, its quality has greatly improved.Many previous domestic films relied on actors and special effects to earn eyeballs, but this years domestic films attach more importance to quality and content. The talent quality of the film industry is the basis of
15、 creating better films. Only high-quality films can improve the competitiveness of domestic films in the international market, expand the scale of the film market, make profits for the film industry, and promote the healthy development of the film industry.The rise of Chinas film industry is insepar
16、able from the continuous improvement of the industrial system, but also must learn from the development of Hollywood film experience and combined with their own advantages, to form their own unique film industry chain.Government support mainly includes two aspects. One is the restriction on the introduction of Hollywood blockbusters to protect the domestic film industry. On the other hand is to i
