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1、Situation 3 Human Resources,Task 3 Corporate Culture,Task 3 Corporate Culture, Objectives 1. Grasp the connotation of corporate culture. 2. Grasp the key corporate cultural components. 3. Grasp the functions of corporate culture.,Task 3 Corporate Culture,I Pre-reading Pair work: Discuss the followin
2、g questions with your partner. 1. What is Corporate Culture? 2. Whats the differences between National Culture and Corporate Culture? 3. Whats the functions of Corporate Culture? 4. How to create the Corporate Culture? 5. What is the influence of Corporate Culture on climate and management practice?
3、,Task 3 Corporate Culture,II Case study of the task What is Corporate Culture? At its most basic, Corporate Culture is described as the personality of an organization, or simply as “how things are done around here”. It guides how employees think, act and feel. Corporate Culture is a broad term used
4、to define the unique personality or character of a particular company or organization, and it includes such elements as core values and beliefs , corporate ethics, and rules of behavior. Corporate culture can be expressed in the companys mission statement and other communications, in the architectur
5、al style or interior doors of offices, by what people wear to work, by how people address each other, and in the title given to various employees. Questions : 1. Why is Corporate Culture described as the personality of an organization, or simply as “how things are done around here”? 2. How to expres
6、s Corporate Culture? 3. How to understand the relationship between Corporate Culture and discourse community?,Task 3 Corporate Culture,III Text About Strong Corporate Culture Functions of Corporate Culture Corporate culture serves as a variety of functions and the three key functions of corporate cu
7、lture are to: 1. Provide a sense of identity for members. The more clearly an organizational shared perceptions and values are defined, the more strongly people can associate themselves with their organizations mission and feel a vital part of it. 2. Generate commitment to the organizations mission.
8、 Sometimes it is difficult for people to go beyond thinking of their own interests. They often react by asking“ How will this affect me?“ However, a strong culture reminds people of what their organization is all about. 3. Clarify and reinforce standards of behavior. Culture guides employees words a
9、nd deeds, making it clear what they should do or say in a given situation, thereby providing stability to behavior.,Task 3 Corporate Culture,Identification of Corporate Culture 1. Individual Autonomy: The degree of responsibility, independence and opportunities for exercising initiative. 2. Structur
10、e: the number of rules and regulations as well as the amount of direct supervision that is used to oversee and control employees behavior. 3. Support: The degree of assistance and warmth provided by management to their subordinates. 4. Identification: The degree to which members identify with the or
11、ganization as a whole rather than with their particular work group or field of professional expertise. 5. Performance Reward: The degree to which reward allocation in the organization is based on performance criteria.,Task 3 Corporate Culture,6. Conflict Tolerance: The degree of conflict present in
12、relationships between peers and work groups, as well as the willingness to be honest and open about differences. 7. Risk Tolerance: The degree to which employees are encouraged to be aggressive, innovative and risk seeking. 8. Innovation and Risk Taking: The degree to which employees are encouraged
13、to be innovative and to take risks. 9. Attention to Detail: The expectation of exhibiting precision, analysis and attention to detail. 10. Outcome Orientation: The focus on results or outcomes rather than on techniques and processes used to achieve these outcomes.,Task 3 Corporate Culture,11. People
14、 Orientation: Management decisions taking into consideration the effect of outcome on people within the organization. 12. Team Orientation: Activities that are organized around teams rather than individuals. 13. Aggressiveness: Whether people are aggressive and competitive rather than easygoing and
15、cooperative. 14. Stability: Whether organizational activities emphasize maintaining the status quo in contrast to growth.,Task 3 Corporate Culture,Each of these traits should be viewed as existing on a continuum that ranges from low to high. A picture of the overall culture can be formed by evaluati
16、ng an organization on each of these attributes.,Task 3 Corporate Culture,Recently, more and more attention has been given to the importance of managing corporate culture and diversity. Through the following, we know how a national culture will shape the corporate culture and a strong organizational culture is always positive.,Task 3 Corporate Culture,Corporate Culture is the glue that holds an organization together. It incorporates an organizations values, its norms of behavior, its pol
