《实用商务英语综合教程 初级 省级精品课配套教材 工业和信息化高职高专“十二五”规划教材 教学课件 ppt 作者 李玉萍 胡多军 Unit 7 Products》由会员分享，可在线阅读，更多相关《实用商务英语综合教程 初级 省级精品课配套教材 工业和信息化高职高专“十二五”规划教材 教学课件 ppt 作者 李玉萍 胡多军 Unit 7 Products（29页珍藏版）》请在金锄头文库上搜索。
1、Unit 7 Products,Listening and speaking,I. Teaching objectives Ss are expected to learn to: 1.listen for specific information about new product development; 2.listen for specific information to fill in the gaps in the conversations; 3. retell the main points heard; 4. role-play and practice in the ev
2、eryday life social etiquette for meeting clients and table manners.,II. Teaching focus: To learn the process of developing a new product III. Teaching difficulty To listen for gist and specific information VI. Teaching aids: a disc player and the disc V. Teaching length: 90 minutes,IV. Teaching proc
3、edure: Step1. Greet the class and announce the tasks for the periods. Step2. Lead-in Questions (3minutes) 1. What are the most important products in your life? What contributions do they make to you? 2. What are the most important factors in product management?,Step3. Present the 5 questions in Task
4、2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes) Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk
5、 about their answers in pairs. (10 minutes),Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes) Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step7. Speaking.
6、 Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes),Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions.
7、 (3 minutes) Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes),Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11.
8、Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes),Step13. Summary. Step14. Assi
9、gnments: To learn the new words and expressions in the two conversations; To review things that require special attention in new product developing.,Intensive Reading,I. Teaching objectives: The Ss are expected to learn: 1. the stages of the product life cycle; 2. the words and expressions; 3. the r
10、eading skills to find out the general idea and specific information. II. Teaching focus: To learn the stages of the product life cycle.,III. Teaching difficulty: The reading skills to find out the general idea and specific information VI. Teaching length: 90 minutes IV. Teaching procedure: Step1. Gr
11、eet the class and announce the tasks. Step2. Lead-in questions: How much do you know about the product life cycle? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 mi
12、nutes),The Product Life Cycle,General idea: A products life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. Supporting ideas: 1. preparation stage 2. Introduction Stage 3. Growth Stage 4. Maturity Stage 5. Decline stage 6. Limitations of the Prod
13、uct Life Cycle Concept,Step4. Reading skills: ask the class to scan the passage and find out the answers to Tasks911 based on the key words in each question and the outline made in Step3. (20 minutes) Step5. Intensive reading: ask the class to read through the passage in details and mark out the lan
14、guage points that are difficult to understand. (10 minutes) Step6. Language points in the passage. (25-30 minutes),New Words and Expressions products life cycle 产品生命周期 revenue n. the gross income from a business enterprise, investment, property n.收入，收益 duration n. the length of time that something l
15、asts or continues持续时间 fad n. a fashion that is taken up with great enthusiasm for a brief period of time; a craze 时尚 marketing mix 营销组合 distribution n. the process of marketing and supplying goods, especially to retailers 经销,assume v. to take or put on; adopt承担，采取 profit margin 利润率 penetration n. th
16、e act or process of piercing or penetrating something 渗透，扩展 implementation n carrying into effect实施 incentive n. an additional payment made to employees as a means ofincreasing production刺激，激励 expenditure n. money paid out; an amount spent 开支 inventory n. the amount or value of a firms current assets that consist of raw materials, work in progress, and finished goods 库存 liquidate v. to termin
