《商务英语阅读 教学课件 ppt 作者 张琛(6)》由会员分享，可在线阅读，更多相关《商务英语阅读 教学课件 ppt 作者 张琛(6)（18页珍藏版）》请在金锄头文库上搜索。
1、商务英语阅读,作者：李树红,责任编辑：张 琛 出版日期：2009年9月 IDPN：308-2009-159 课件章数：16,Business Management,1. Background information 2. Key to exercises,Nature of business management,Economics as a social science studies how humans and society exercise choices concerning different ways of using their scarce resources for pr
2、oducts and services,Nature of business management,Business management as an applied science is concerned with the study of those institutions in a particular economic system that satisfies the needs of a community Economics studies the entire economic system of a country while business management lo
3、ok at the individual organisation,Purpose and task of business management,Obtain the highest possible output ( products and services) at the least possible input ( lowest cost) Examine factors , methods and principles that enable a business organisation to maximise its profits and achieve its object
4、ives,The development of business management,Middle Ages AD 1000 subsistence economies feudal and manorial system Renaissance birth of mercantilism; simple urban industries , territorial specialisation and the development of banking and book-keeping,The development of business management conti.,Early
5、 capitalism followed the renaissance Adam Smith and the growth of cities the industrial revolution 19th Century saw the appearance of the company The demand for professional management brought business management into being,The development of business management : approaches.,1900 emphasis on produc
6、tion management resulting in overproduction 1930s emphasis on sales management in an attempt to get rid of the excess 1950s emphasis on the marketing concept,The development of business management: approaches,1970s & 1980s focused on strategic management 1990s globalisation of business management,Th
7、eories of management,Scientific school Classical school Human relations school Contemporaray management thinking,The study of business management,Business management is a young applied science that sets out to study the ways in which a business can achieve its prime objective , which is to make a pr
8、ofit. Successful management is often regarded as an art as well as a science.,Business management and other sciences,Anthropology- culture , behaviour and diversity Economics environment , markets location etc. Engineering product development factory lay out and employee safety Law- formation of a b
9、usiness , employment conditions and contract development,Business management and other sciences conti.,Computer science information management , e-marketing etc. Accounting control systems , budgets , cost analysis etc. Psychology leadership , negotiation communication etc. Sociology organisational
10、behaviour and ethics,Business management and other sciences conti.,Mathematics decision models , planning models , market measure, financial models , human resource models etc.,Functional areas in business management,General management Marketing Public relations Financial management Production/ Oper
11、ational Purchasing http:/ to exercises,I. Post-reading Comprehension 1. Choose the best answer for each of the following: 1). D 2). D 3). A 4). A 5). B 6). B 7).D 2. Topics for Discussion Omitted,II. Vocabulary Exercises 3. Replace the following underlined parts with words from the passage that best
12、 keep the original meaning: 1). by and large 2). rational 3). coalition 4). pragmatic 5). campaign 6). assemble 7). ponder 8). detriment 9). surrounded 10). radically,4. Fill in the blanks with the words or expressions given below. Change the form where necessary. 1). assemble 2). meshed 3). render 4). insight 5). agenda 6). consensus 7). friction 8). paralysis 9). vulnerable 10). fragmented 11). offset 12). By and large 13). sovereign 14). maintain 15). hothouse 16). maneuver,
