《新职业英语1-基础篇-unit 5》由会员分享，可在线阅读，更多相关《新职业英语1-基础篇-unit 5（68页珍藏版）》请在金锄头文库上搜索。
1、Unit 5,ENGLISH FOR CAREERS,新职业英语,Unit 5 Trade,职业综合英语 1 第 2 版,Contents,Warm-1,Warming-up,Task 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8.,( ) A. Shift the future. ( ) B. Think Different. ( ) C. Just do it. ( ) D. Ideas for life！ ( ) E. Good to the last drop! (
2、) F. Lets make things better. ( ) G. Enjoy myself on my zone. ( ) H. Fresh-up with Seven-up！,7,1,5,3,2,4,8,6,Warm-2,Warming-up,Task 2 Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places.,poster, newspaper, TV commercial, outdoor
3、signs, etc.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,International Trade Every time we walk into a store, restaurant, theater or any other place of business to buy something, we trade. Basically, international trade does not differ from trade with other people in our country
4、. The key to understanding trade is to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternativeeach of us producing everything for ourselvestrade simply makes more sense.,翻译,声音,Readi
5、ng A,Text A-2,The process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can produce most efficiently, a country can increase production and have the opportunity to make more
6、sales and profits. Profits can turn into increased wages for the work force and additional investment in plants and equipment. The process also provides consumers with more goods at lower prices.,翻译,声音,Reading A,Text A-3,The benefits of trade can be explained using the economic principles of absolut
7、e and comparative advantage. For example, suppose there are a lawyer and a legal assistant. If it takes the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic language, the lawyer has an “absolute advantage” both in preparing legal briefs and in typing lett
8、ers. If we stopped here, we might be inclined to say that the lawyer should produce both, because the lawyer is better at both.,翻译,声音,Reading A,Text A-4,According to comparative advantage, the lawyer should specialize in his or her strongest skillthe law, and the legal assistanttyping letters. If th
9、ey do, they actually will produce more than if each of them had tried to do both tasks alone. Specializing in what they do best and then trading their products for the other things they need will make both parties better off.,翻译,声音,Reading A,Text A-5,Through international trade, countries exchange g
10、oods they produce most efficiently for goods other countries produce most efficiently. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. It is important to note that both the lawyer and the legal assistant would benefit from speci
11、alization and trade. Likewise, international trade is a win-win situation for all countries that participate.,翻译,声音,Reading A,A-Trans-1,Reading A,国际贸易 每当我们走进商店、餐馆、剧院或者任何别的商业场所进行消费的时候，我们就在进行交易。从根本上说，国际贸易同我们在国内进行的贸易并无差别。理解贸易的关键是牢记贸易发生的原因。不管是哪里的人，他们进行贸易的理由是因为他们相信通过贸易可以获益。当我们想想另一种选择，即我们每个人都自给自足，那么贸易的意义就
12、更容易理解了。,A-Trans-2,通过进出口可以创造出更加多样化的商品和服务，因为各个国家都可以专注于自己最有优势的产品。一个国家通过专门生产自己生产效率最高的商品，就能提高产量，就有机会来提高销量，并增加利润。更多的利润则可转化为员工更高的工资和对工厂及设备更多的投资。进出口也会为消费者提供更多廉价的商品。,Reading A,A-Trans-3,我们可以用绝对优势和相对优势的经济学原理来解释贸易带来的好处。假设有一名律师和一名法律助理，如果这个律师准备案情摘要或打印信件所花费的时间比法律助理少，那么用经济学术语来说，该律师在准备案情摘要和打印信件方面都拥有“绝对优势”。如果到此为止，我们
13、就有可能会说这个律师两件事都应该做，因为他这两方面都更在行。,Reading A,A-Trans-4,按照相对优势的原理，该律师应专注于发挥其最强项打官司，而法律助理则应专注于打印信件。如果各取所长，他们实际的工作效率会比各自都做这两项工作要高。通过专门从事各自最擅长的事情，然后以自己的产品去换取所需，双方均可获益。,Reading A,A-Trans-5,通过国际贸易，不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品。市场上的消费者越多，每个国家专营自己优势产品的能力就越强。需要着重强调的是，律师和法律助理都会从专业化分工和贸易中获益。同样，国际贸易对所有参与国来说都是一个双赢的
14、局面。,Reading A,paying no attention to,Reading A,regardless of,e.g. The law requires equal treatment for all, regardless of race, religion or sex.,e.g. Since my husband was made the manager, we are better off.,Reading A,better off,in a better situation, especially in financial terms,e.g. Is there an a
15、lternative to what you propose?,Reading A,alternative,n. something you can choose to do or use instead of something else,e.g. Read this and tell me if it makes sense.,Reading A,make sense,to have a clear meaning and be easy to understand,e.g. Getting fit again has been a long slow process.,Reading A
16、,process,n. a series of actions that are done in order to achieve a particular result,e.g. Finally Alice decided to specialize in contract law.,Reading A,specialize (in),v. to limit all or most of your study, business, etc. to a particular subject or activity,e.g. There are a wider choice of goods for the consumers in big cities.,Reading A,consumer,n. someone who buys and uses products and services,e.g. This aid program will bring l
