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1、综合商务英语教程 第二册 Unit 4 Company Profile,Time 3*90,Contents : 1. Knowing different company files 2. Gerund used as prepositional object 3. Writing letter,Objectives When the learners finish learning this unit, they should be able to know different kinds of company profiles know how to describe ones compa
2、ny know how to write a letter,1. Lead-in,The change of the logo of a company represents the history and development of it. Below are some examples. Work in pairs, find out the similarities and differences between the old and the new logos.,2. Vocabulary Building,1. brochure 2. catalogue 3. title 4.
3、presentation 5. responsibility 6. founder 7. in-house,Complete the following paragraph with the given words.,commitment alliance presence collaboration execute operate The foundation of our success, and at the heart of Teva, is our vision to be the most necessary medicines company for the world, _ o
4、n our obligation to our patients, customers, shareholders and employees. Following our vision, we pursue robust organic growth. This strategy is complemented by key _ with partners. We extend our _ into new markets and add selectively to our capabilities. We balance investment in growth with return
5、to our investors. We commit ourselves to challenging the unmet medical, societal and patient needs of the day. In every single action, we follow our guiding values of Integrity, Respect, _, Excellence and Leadership. These values embody the nature of how Teva _. They enable us to bring safe and effe
6、ctive medicines to the world through the quality of our people, and of our products. They are the foundation of our _ to patients, and of our dedication to making a difference.,alliance,operate,presence,collaboration,execute,commitment,3. Reading,The following article is the profile of Apple. Read t
7、he article and complete the tasks.,Innovative Leaders Profile: Apple,Read the article again. This time pay attention to the factors of Apples history, current status, and future goals. Work in pairs, conclude these factors, and exchange them with each other.Work in pairs. Read the article again, dis
8、cuss with your partner and conclude distinctive characteristics of the Google Company.,4. Language Focus,Gerund (III),Whats the feature of the following sentences?,a. He insisted on doing it in his own way. b. Im thinking of going to the exhibition this afternoon. c. Ive been looking forward to comi
9、ng to Beijing for a long time. d. They are all opposed to putting the meeting off. e. Have you got used to working on the right shift.,Many prepositional phases can take gerund as their object. The following box contains the most common ones: insist on, persist in, think of, dream of, object to, sus
10、pectof, accuse Of, hear of, approve of, prevent from, keep from, stop from, look forward to, depend on, feel like, devote to, be proud of, be fond of, be responsible for, be interested in, set about, aim at, etc.,5. Speaking,Imagine your company is doing business with a foreign company. You are resp
11、onsible for doing a presentation to the clients about the basic information about your company. Work in pairs. Each one presents once to your partner. The following form will help you.,Our company is ., it is located in, the traffic is very convenient. Company is mainly engaged in . It has of produc
12、tion history, strong technical force, advanced processing equipment, machinery and equipment with a large-scale production of comprehensive strength. Some products have passed the ISO9001: 2000 international quality management system certification. Our main products (or services) are . They are wide
13、ly used in , and they are very popular among customers. Our company has been using “ as the purpose, and . In the future, we will. OK, thats all. Thank you.,6. Writing,Below is the format of a letter: August 8, 2013 Mr. / Ms. T&T Co.Ltd. 25 Broadway New York, New York 10024 Dear Mr. / Ms. (Body of t
14、he Letter) Sincerely yours, ,The following expressions can be used in company introduction. Go through them and finish the following tasks. We are one of Chinas largest exporters of. We specialize in. Our company has over 30 years of experience in industry. You can visit our website for further info
15、rmation about our company. If you have any further questions, please feel free to contact us again.,Your company wants to make an advertisement and it has hired an advertisement company to make it. The advertisement company wants the basic information of your company. You now are required to write a letter to reply the advertisement company about it.,The following is part of the basic information about your company. You can offer other necessary informations by yourself.,
