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1、Unit 2 Selling online,Quotation,Bad ideas dont get better online. -IBM advertisement,Overview,Vocabulary (Online Shopping),Starting up (online shopping),Skills (reaching agreements),Listening (online selling vs. high street selling),Language Review (must, need to, Have to, should),Reading (Virtual P
2、ocket Money),Case Study (negotiate & e-mail),Starting up,A,Do you enjoy shopping? Do you shop online?,B,Which of the following goods do you think are suitable to be bought online?,The Internet is an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy
3、 an airline ticket, book a hotel, send flowers to a friend, or purchase your favorite stock. Good deals, convenience and choices abound on the Internet. But before you use all the Internet has to offer, be “cyber“ smart and make your online experience safe.,Online shopping tips,Know who youre dealin
4、g with. Anyone can set up shop online under almost any name. Confirm the online sellers physical address and phone number in case you have questions or problems. If you get an email or pop-up message while youre browsing that asks for financial information, dont reply or click on the link in the mes
5、sage. Legitimate companies dont ask for this information via email.,Know exactly what youre buying. Read the sellers description of the product closely, especially the fine print. Words like “refurbished,” “vintage,” or “close-out” may indicate that the product is in less-than-mint condition, while
6、name-brand items with “too good to be true” prices could be counterfeits.,Know what it will cost. Check out websites that offer price comparisons and then, compare “apples to apples.” Factor shipping and handling along with your needs and budget into the total cost of the order. Do not send cash und
7、er any circumstances.,Check out the terms of the deal, like refund policies and delivery dates. Can you return the item for a full refund if youre not satisfied? If you return it, find out who pays the shipping costs or restocking fees, and when you will receive your order. Sellers are required to s
8、hip items as promised or within 30 days after the order date if no specific date is promised.,Keep a paper trail. Print and save records of your online transactions, including the product description and price, the online receipt, and copies of every email you send or receive from the seller. Read y
9、our credit card statements as you receive them and be on the lookout for unauthorized charges.,Online shopping tips,Online shopping websites,C,Why do some people prefer not to buy goods and services online?,You may find that goods are not suitable when they arrive or get things you did not order.,Yo
10、u may have security problems with using credit cards and find yourself paying for things you did not buy.,You may enjoy shopping in real shops. You may like the feeling of walking in the supermarket with a shopping cart.,Starting up,Vocabulary,Shopping Online,A,Choose the correct word to complete ea
11、ch sentence.,We offer a _ to customers who buy in bulk. We ask customers who are not fully satisfied to _ goods within seven days. 3. In order to get a full _, customers must send back goods in the original packaging. 4. Goods will be _ within 24 hours of your order. 5. Goods are kept in our _ until
12、 ready for delivery. 6. Products and services offered at a large discount are generally a(n) _.,discount,return,refund,despatched,warehouse,bargain,B,credit card cooling off money back method of interest-free out of after sales,guarantee stock period credit details service payment,1 the time when yo
13、u can change your mind and cancel an order 2 the name, number and expiry date on your credit card 3 the way you choose to buy the goods you want 4 when you can pay some time after you buy, but at no extra cost 5 when the goods you require are not available 6 a promise to give your money back if you
14、are not happy 7 the help you get from a company when you start to use their product,Vocabulary,Shopping Online,Make phrases that match definitions 1 7.,Listening,Selling online,What does a successful online business need to do in order to achieve lots of sales and do a fantastic job for customers so
15、 that they tell each other and keep coming back?,Website: Prices: Delivery service: Customer service:,should be easy and quick to use and provide lots of information about products,should be low and good because customers want value for money,should be fast and reliable,when things go wrong, its imp
16、ortant to have an excellent customer service team to deal with enquiries on the phone or by e-mail,2.1,You set up the online book-selling company which became Amazon.co.uk. What do you need to create a successful online business? SM: Well, theres really, erm, two big questions here, and it relates to sales and to profits. So, if I deal with the sales first, to be a successful online business you really need to,e
