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1、CCD /Cheng Chung Design(HK) LTD.,INTERIOR DESIGN PRESENTATION BY CCD, CHENG CHUNG DESIGN(HK) LTD.,城市中心西移，深圳湾超级总部基地是城市在全球经济产业链条中最终级地位的典型代表，是未来深圳发展成为世界城市的一个功能中心，寓为“亚洲曼哈顿”。 The Shenzhen Bay development project will be the ultimate-status symbol as the future of Shenzhen city center transforms into the
2、“Manhattan of Asia“ in the global economy.,世界奢想 在此汇聚,深圳湾超级总部基地，高新科技企业汇聚，深圳湾1号众多商界领袖进驻，汇集众多年轻、品味、高端、章显个性的高净值人群，如阿里巴巴创史人马云、腾讯主要创办人马化腾等，他们正值事业上升期或巅峰期，精力旺盛，“创造更多财富”和“高品质生活”依然是高净值人群追求的主要财富目标。 高净值人群的消费需求特征： 精神化，希望更多的回归自然 交际化，消费逐渐成为人们联系的纽带和沟 通的平台 圈层化，圈层是一些兴趣相近的人因为特定 的环境组成同盟体， 个性化，人们告别了那种单调、统一的模式，开始讲究个性、品味、
3、舒适,The Shenzhen Bay development project will be a center where young, trendy individuals, and high-tech enterprise converge. The location of the “Shenzhen Bay Number One“, an exclusive residence of top executives; and the gathering place of successful people such as the founder of the website Alibab
4、a, Mr. Jack Ma, and founder of Tencent, Mr. Ma Hua Teng and so on. Exclusive product demands for the high end consumer Spiritually in sync with nature Consumerism, the tie that binds communication and socialization Circles of acquaintance formed by similar environment Pursue of individualism, luxury
5、; break away from monotony.,深圳湾莱佛士酒店将是顶级地段、完善设计、扎实品质和独特品位有机结合体，其100年品牌与服务传统将与国际上更成熟的生活方式对接，把高端产品、服务、生活理念能够更多、稏更好、更快的传递到高净值人群身上。,Shenzhen Bay Raffles Hotel will be in a prime location. Well-designed, solid quality and with unique taste; its 100-year brand of service and tradition docking with more ma
6、ture lifestyle of the international community; these combination will convey to the consumers the ultimate high-end experience.,我们为深圳湾莱佛士的定位理念是：生活和生意的有机结合 人与自然、人与人、人与文化，在深圳湾莱佛仕达到高度和谐。 为商界领袖提供顶级的生活方式。,Our positioning philosophy for the Shenzhen Bay Raffles is: The combination of life and business. To
7、 achieve maximum harmony of man and nature, people to people, people and culture at the Shenzhen Bay Raffles, and to provide business leaders the optimum lifestyle.,现代、奢华、时尚、品质、艺术、底蕴 Modern, Luxury, Fashion, Quality, Art, Heritage,一种圈子的生活 A circle of lifestyle,CCD /Cheng Chung Design(HK) LTD.,PUBLIC
8、 AREA CONCEPT / 公共区设计概念,CCD /Cheng Chung Design(HK) LTD.,PUBLIC AREA CONCEPT / 公共区设计概念,CCD /Cheng Chung Design(HK) LTD.,PUBLIC AREA CONCEPT / 公共区设计概念,PUBLI C AREA CONCEPT / 公共区设计概念,CCD /Cheng Chung Design(HK) LTD.,PUBLIC AREA CONCEPT / 公共区设计概念,CCD /Cheng Chung Design(HK) LTD.,PUBLIC AREA CONCEPT / 公
9、共区设计概念,CCD /Cheng Chung Design(HK) LTD.,PUBLIC AREA CONCEPT / 公共区设计概念,CCD /Cheng Chung Design(HK) LTD.,PUBLIC AREA CONCEPT / 公共区设计概念,CCD /Cheng Chung Design(HK) LTD.,PUBLIC AREA CONCEPT / 公共区设计概念,CCD /Cheng Chung Design(HK) LTD.,PUBLIC AREA CONCEPT / 公共区设计概念,RESTAURANT CONCEPT / 餐饮区设计概念,CCD /Cheng C
10、hung Design(HK) LTD.,CCD /Cheng Chung Design(HK) LTD.,RESTAURANT CONCEPT / 餐饮区设计概念,CCD /Cheng Chung Design(HK) LTD.,RESTAURANT CONCEPT / 餐饮区设计概念,CCD /Cheng Chung Design(HK) LTD.,RESTAURANT CONCEPT / 餐饮区设计概念,CCD /Cheng Chung Design(HK) LTD.,RESTAURANT CONCEPT / 餐饮区设计概念,GUESTROOM CONCEPT / 客房设计概念,CCD
11、/Cheng Chung Design(HK) LTD.,CCD /Cheng Chung Design(HK) LTD.,GUESTROOM CONCEPT / 客房设计概念,CCD /Cheng Chung Design(HK) LTD.,GUESTROOM CONCEPT / 客房设计概念,CCD /Cheng Chung Design(HK) LTD.,GUESTROOM CONCEPT / 客房设计概念,CCD /Cheng Chung Design(HK) LTD.,GUESTROOM CONCEPT / 客房设计概念,CCD /Cheng Chung Design(HK) LTD.,THANKS FOR YOU TIME,
