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1、编号： 本科毕业设计（论文）默多克传媒消费主义的运作方法及其影响The Modus Operandi and Influence of Murdochs Media Consumerism学院外语学院专业英语班级 083学号0847727224姓名俞周云指导教师南佐民职称教授完成日期2012-4-16BA Thesis Faculty of Foreign Languages Ningbo UniversityThe Modus Operandi and Influence of Murdochs Media ConsumerismBy俞周云Student Number:084772724In
2、structor:Mr. NAN Zuomin A ThesisSubmitted in Partial FulfillmentOf the Requirement for the Degree ofBachelor of Arts in the Faculty of Foreign LanguagesNingbo UniversityApril 2012AcknowledgementsFirst and foremost, I would like to extend my sincere appreciation to my supervisor, Mr. NAN Zuomin, who
3、sets a good example for me as both a great scholar and a great teacher. I do appreciate his enlightenment and suggestions on various problems in the process of my thesis writing, especially on the structure of the whole paper. It is a splendid honor and privilege to study and research under his guid
4、ance.Besides Mr. NAN Zuomin, I would also like to express my gratefulness to Zhang Qi, who gives me great help on English writing and Yang Chenghu, who teaches me a lot of knowledge about the use of English vocabulary.I also owe an incredible debt to my friends, Ye Xiaojing, Zhou Jun and Xu Ziyue, w
5、ho have helped me a lot during the process of my thesis writing. The life with them is filled with joy and happiness.My parents deserve more thanks than I can give, for their unwavering support, unconditional love and hearty understanding. Thank you very much, I love you both!诚 信 承 诺我谨在此承诺：本人所写的毕业论文
6、默多克传媒消费主义的运作方法及其影响均系本人独立完成，没有抄袭行为，凡涉及其他作者的观点和材料，均作了注释，若有不实，后果由本人承担。承诺人（签名）：俞周云2012年 4月 16 日The Modus Operandi and Influence of Murdochs Media ConsumerismAbstract【ABSTRACT】Media consumerism is the key theory to understand the western media revolution in the recently twenty or thirty years. Because me
7、dia promotes the spread of consumerism values and ways of life to stimulate social consumption and its own consumer culture changes, that is to say,driven by economic benefit, media regarding consumption as purpose produces goods according to their “consumer”.This study mainly discusses Murdoch, his
8、 News Corporation and his media consumerism. His theory and management idea are collected and analyzed by referring to related information in Internet, magazines and library. Some research results of worldwide scholars and latest report materials are properly studied and used for reference to gain b
9、eneficial inspiration and guidance.The main part of the thesis focuses on Murdochs media consumerism to discuss its modus operandi in News Corporation which includes four points: Merger and acquisition, news amusement, media commercialization and political power support. The influences in promoting
10、economic growth, changing political pattern and ways of social livesbrought by consumerism in America are also researched by describing the characteristics of media consumerism.【KEYWORDS】Murdoch; Media; Consumerism; News Corporation默多克传媒消费主义的运作方法及其影响摘要【摘要】媒介消费主义是理解近二、三十年来西方媒体变革的关键性思想脉络。它不仅表现为传媒对消费主义
11、价值观念和生活方式的传播，以促进社会消费，也体现为传媒自身的消费文化变异，即传媒在经济利益的驱动下，以消费为目的，围绕自身产品的“可消费性”来组织生产。本论文主要利用网络、期刊杂志、图书馆查询相关资料等途径，适当地研究和借鉴了国内外学者的研究成果和最新的报道材料，着重围绕传媒消费主义展开揭示默多克新闻帝国的运作方法，概括为四点：兼并、新闻娱乐化、媒体商业化和政治力量支持。并通过阐释传媒消费主义的特点，研究其对以美国为首的西方社会在促进经济发展、改变政治格局和社会生活方面带来的影响。【关键词】：默多克；传媒；消费主义；新闻集团ContentIIIAbstractIV摘要VContentVI1In
12、troduction11.1Characteristics of Consumerism11.1.1Mass media is the main way to spread the theory of consumer society and consumerism21.1.2Promoting sales is motive power21.1.3Consumerism has obvious symbolic meaning31.2Development of Murdochs Media Consumerism32Literature Review53Modus Operandi of
13、Murdochs Media Consumerism93.1Merger and acquisition are the principal ways to accomplish Media Empire93.2Infotainment is method; satisfying audiences desire is aim103.3Political power is the support of development and communication113.4Market is a bellwether to execute commercial operation124Influe
14、nce of Murdochs Media Consumerism in US134.1Promote economic growth134.2Change political pattern134.3Change social lives145Conclusion155.1Pay attention to rationality and appropriateness of entertainment155.2Rebuild publics social responsibility165.3Advocate new environmental luxurious consumption16
15、References181 IntroductionOnce people talk about the topics relative to media consumerism, who emerges in their mind first is always the newspaper baron, Rupert Murdoch. In the page 101 of Encyclopedia Britannica (1979), there is a sentence saying that the modus operandi which is highly successful and usually used by Murdoch is to make Soft Porn News and Sports News take the place of Hard News. As a man whose success experience can be explained in Encyclopedia Britannica, Murdochs media consumerism has high reputation and huge influence. In
