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1、Unit 1 Project Developing an ad campaign,Lead-in,Question: If Dove wants to promote a new flavor of chocolate, what should be done?,eye-catching ads,attractive slogans,fancy packages,famous people,eye-catching advertisement,fancy packages,attractive slogan and logos,famous people,Ad Campaigns,Step 1
2、. Fast Reading,1.Read the article on P18 to know some basic knowledge about ad campaigns . 2.Answer the following three questions,Q1:What is an ad campaign?,A planned program of ads using various kinds ads to reach a certain audience.,Q2:What media can you use in an ad campaign?,We can use different
3、 kinds of media , including poster, billboards, newspaper, magazines, radio and television, etc.,Q3:What are the major questions should we consider first?,1. Who is the audience for your ad campaigns 2. What do you want your ad campaign to say ? 3. How do you reach your audience?,What ad campaign is
4、 this ?,Anti-smoking ad campaign,Read the passage quickly and try to answer the following questions:,1. Why does smoking result in million of peoples death every year? 2.What is the main aim of their anti-smoking ad campaign? 3.On which day will the campaign be started ?,Because it can result in lun
5、g cancer and heart disease.,To discourage young people from smoking.,On 31 May, World No Tobacco Day.,4. What is the slogan of the campaign? 5.Why do they choose the picture on P19 as their logo?,Smoking kills,Because many people dont know the damage smoking does to their health.,Building,goal,targe
6、t,research,create,message,information,appeal,react,methods,across,approach,reach,Read the passage carefully and try to fill in the blanks,Useful phrases in passage 1,1.记住（L4） 2.弄清楚，弄懂（L4） 3.让某人做某事（L5） 4.为了做某事（L10） 5.提前（L11） 6.吸引，引起兴趣（L18） 7.关心，在意（L22） 8.对关注/感兴趣的（L22） 9.把表达清楚（L26） 10.取决于，依赖于（L28）,hav
7、ein mind,figure out,get sb. to do sth.,in order to do,in advance,appeal to,care about,be concerned about/with,get sth. across,depend on,Difficult sentences,1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience
8、 . 1) The girl who is standing there is a classmate of mine. Standing The girl _ there is a classmate of mine. 2) The building which was completed last year is our library. completed The building _ last year was our library.,standing,completed,2. It is important to figure out exactly what you want t
9、o tell the audience and what you are trying to get them to do. get sb. to do sth. 让某人做某事 eg: 我将让我的叔叔帮我解决这个问题。 I will _me solve the problem. 同义短语：make/have sb. do sth.,get my uncle to help,3. In order to determine your audience, you will need to do a little research and analysis in advance. in order
10、to 表示“为了、以便”，后接动词原形 in order that /so that 表示“以便，为了”，后接句子，一般不放句首。 eg: 为了赚更多的钱，他工作到很晚。 _, he worked late into the night every night. He worked late into night every night in order that he can make more money.,In order to earn more money,4. After you have decided who your audience is, it is time to de
11、cide what you want the audience to know or think about. It is time (for sb )to do . 是该做的时候了 eg: 十二点了，我们该去食堂吃午饭了。 It is twelve now, so_,it is time for us to go to the canteen for lunch.,单词拼写 1.It was an e_difficult and dangerous task. 2.Beijing is filled with people from v_parts of China. 3.My t_in l
12、ife is to save $20 a week. 4.The a_began clapping and cheering. 5._(决定）to teach herself English, she bought many English books. 6.The police are _(恳求呼吁）to the public for the information about the crime.,extremely,various,target,audience,Determined,appealing,巩固练习,Useful phrases in passage 2,1.对造成伤害（L
13、4） 2.劝阻某人不做某事（L14） 3.关注，担心 4.说服某人做某事（L17） 5.督促某人做某事（L17） 6.戒烟（L17） 7.为提供（L19） 8.充分认识到（L13） 9.警醒某人做某事(L27) 10.太快（L28）,cause damage to,discourage sb. from doing,be concerned about,convince sb. to do sth,urge sb.to do sth,give up smoking,provide sb. with sth,be fully aware of,shock sb. into doing sth,a
14、ll too soon,The global warming has become a serious problem people _ ( 关心） due to a growing number of cars on roads. The more use of cars, the worse quality of air, which _( 造成损害)the welfare of people. Fortunately, the government has taken measures to _ （规劝人们不要开车出行）。And many public people service ad
15、s on TV also _ (督促人们乘公共汽车）。 All these measures are aimed to _ (警醒人们） that too many cars on roads are not good for the environment and that we should _(清醒地认识到）the bad influence cars have on our health.,care about /are concerned about,causes damage to,discourage people from driving out,urge people to take buses,shock people into realizing,be fully aware of,
