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1、【奥鹏】四川农业大学大学英语（统考）在线练习题11(客观题)试卷总分:100 得分:100第1题,1.The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people&rsq
2、uo;s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered t
3、o dieters（节食者）with the message that there were fewer calories（热量单位，大卡）in every slice. It turned out that the bread was not dietetic（适合于节食的）, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positive sid
4、e, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as we
5、ll as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers s
6、till control the final buying decision.A. keeping a balance between quality and priceB. convincing him of their low priceC. appealing to his buying motivesD. stressing their high qualityA. the total number of calories in the loaf remained the sameB. thin slices of bread could contain more caloriesC.
7、 the loaf was cut into regular slicesD. the bread was not real breadA. advertisements occasionally force consumers into buying things they don’t needB. the buying motives of consumers are controlled by advertisementsC. sometimes advertisements really sell what the consumer needsD. fire insuran
8、ce is seldom a worthwhile investmentA. be familiar with various advertising strategiesB. think carefully about the benefits described in the advertisementsC. guard against the deceiving nature of advertisementsD. avoid buying products that have strong emotional appealA. ways to protect the interests
9、 of the consumerB. how to make a wise buying decisionC. the function of advertisements in promoting sales D. the positive and negative aspects of advertising正确答案:第2题,2. People living on parts of the south coast of England face a serious problem. In 1993, the owners of a large hotel and o
10、f several houses discovered, to their horror, that their gardens had disappeared overnight. The sea had eaten into the soft limestone cliffs on which they had been built. While experts were studying the problem, the hotel and several houses disappeared altogether, sliding down the cliff and into the
11、 sea. Erosion（侵蚀）of the white cliffs along the south coast of England has always been a problem but it has become more serious in recent years. Dozens of homes have had to be abandoned as the sea has crept farther and farther inland. Experts have studied the areas most affected an
12、d have drawn up a map for local people, forecasting the year in which their homes will be swallowed up by the hungry sea. Angry owners have called on the Government to erect sea defenses to protect their homes. Government surveyors have pointed out that in most cases, this is impo
13、ssible. New sea walls would cost hundreds of millions of pounds and would merely make the waves and currents go further along the coast, shifting the problem from one area to another. The danger is likely to continue, they say, until the waves reach an inland area of hard rock which will not be eate
14、n as limestone is. Meanwhile, if you want to buy a cheap house with an uncertain future, apply to a house agent in one of the threatened areas on the south coast of England. You can get a house for a knockdown price but it may turn out to be a knockdown home. A. The rising of the sea level.B. The ex
15、perts’ lack of knowledge.C. The washing-away of limestone cliffs D. The disappearance of hotels, houses and gardens.A. will soon become a problem for people living in central England B. has now become a threat to the local residentsC. can be stopped if proper measures are takenD. is quickly changing the map of EnglandA. warn people whose homes are in dangerB. provide an effect
