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1、The Mother Of All Tech BattlesAUTOTECHImportant disclosures appear at the back of this reportGP Bullhound LLP is authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRASubscribe to receive GP Bullhound Research and News on in TechnologyFebruary 2019AUTOTECH
2、01 THE VIEW FROM GP BULLHOUND03 CHAPTER 1: A TIME OF UNPRECEDENTED CHANGE09 CHAPTER 2: THE GROWING INFLUENCE AND POWER OF TECH PLAYERS 17 EXPERT VIEW Christian Herrmann, Daimler15 CHAPTER 3: AUTOTECH INVESTMENTS GROWING FROM STRENGTH TO STRENGTH27 CHAPTER 4: FOUR KEY TRENDS IN AUTOTECH 30 EXPERT VIE
3、W Alain Tiquet, Nvidia 36 EXPERT VIEW Martin Anderlind, Northvolt 43EXPERT VIEW Stan Boland, FiveAI 49 EXPERT VIEW Magnus Olsson, Careem 56 EXPERT VIEW Dieter May, BMW58 CHAPTER 5: Future Battlefronts 61EXPERT VIEW Darren Jobling, Zerolight 63 EXPERT VIEW Timo Buetefisch, Cooltra 65EXPERT VIEW Lewis
4、 Horne, Uniti58 CHAPTER 6: JOCKEYING FOR POSITION71 METHODOLOGYCONTENTS3EXECUTIVE SUMMARY5THE VIEWFrom GP BullhoundFrom the moment that Karl Benz built the first petrol-powered internal combustion engine automobile in Mannheim in 1885, car culture has relentlessly spread across the globe. Its impact
5、 has been nothing less than extraordinary: Das Auto has transformed global economies, shaped entire societies and tested the limits of engineering time and time again.It is unquestionably one of the most important inventions in history. As it stands today, if the industry were an economy, it would b
6、e among the ten largest on earth.More than 100 years after the petrolpowered car passed go for the first time - and despite worldwide sales at a record high in 2018 - stress fractures are starting to appear. Tesla is on track to outsell both BMW and Mercedes-Benz in the US, car sales in China are de
7、clining for the first time in decades, and several global automakers have issued profit warnings in recent months.Indeed, the multi-trillion-dollar industry is facing unprecedented change across a number of fronts, including:Sven Raeymaekers Partner4Guillaume Bonneton Partner Social: urbanisation an
8、d changing trends in car ownership Political: regulation and pollution levels Technological: autonomous driving, electrification and connectivityOver the next 10-15 years, four trends are set to converge and potentially change the industry forever. They are: Electrification, autonomous driving, shar
9、ed mobility, and connected experiences.Car makers are, consequently, confronted with a myriad of challenges, particularly in relation to design and manufacturing, alongside changes to the business model and customer relationships.In this new world, profits are expected to be redirected to areas wher
10、e car makers lack prior knowledge and experience, while investment needs to be routed towards technology that in many cases remains untested.As a result, we will undoubtedly see the emergence of new and powerful players in the mobility ecosystem.Its common to compare the trials and tribulations of a
11、utomotive with those of the mobile device industry, where value has shifted from hardware to software and ecosystems and, ultimately, has led to the demise of several global giants.In this fast-moving world, one thing is for sure: auto industry leaders have no desire to see history repeat itself.CHA
12、PTER 1A TIME OFUnprecedented Change6MACRO-ENVIRONMENTAL FACTORS Are Impacting The Automotive IndustrySources: GP Bullhound analysis, BCG analysis, 1. Insee, 2015Impacted by a number of macro-environmental factors, the multi-trillion-dollar auto industry is facing unprecedented change, with a number
13、of social, political and technological drivers shifting and altering how businesses will perform for years to come.SocialWith people continuing to value the concept of sustainable living and embracing a pay-per-use and sharing economy, car ownership continues to fall in cities around the world, desp
14、ite the worlds urban population growing from 52% in 2010 to 55% today. Adding in time lost in seemingly endless traffic jams, ever-increasing parking costs, and the availability of various alternative modes of transport, including bikes, scooters and mopeds, its perhaps not surprising to see only 36
15、% of Parisian households owning a car in 2015, compared to 80% across France as a whole. PoliticalIncreasingly concerned with the wellbeing and protection of vehicle occupants and vulnerable road users, and equally applying to new standards in vehicle safety equipment as well as the operation of new mobility services, central and local authorities are calling for
