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1、 Soft Drinks - China Euromonitor International : Country Market Insight May 2009 来自资料搜索网(w w w .3722.c n ) 海量资料下载 Soft drinks China Euromonitor International Page i List of Contents and Tables Executive Summary 1 Strong Growth in A Complex Environment. 1 Consumers Look To Health and Wellness in Diff
2、icult Times 1 International Players Continue To Expand. 1 Independent Small Grocers Lead 1 Healthy Sales Growth Awaits Soft Drinks. 1 Key Trends and Developments 1 Healthy Growth for Soft Drinks in A Cooling Economy. 1 Coca-colas Proposed Acquisition of Beijing Hui Yuan. 2 Increasing Desire for Heal
3、thy Lifestyles. 3 Reducing Pack Size To Cover Increasing Cost. 4 New Marketing in Line With Consumer Lifestyles 5 Territory Key Trends and Developments. 6 East China. 6 Mid China. 8 North and Northeast China. 9 Northwest China. 12 South China. 14 Southwest China 17 Market Data 18 Table 1 Off-trade v
4、s On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008 18 Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008. 19 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008. 19 Table 4 Off-trade vs On-trade Sales of S
5、oft Drinks by Channel: % Value Growth 2003-2008 19 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008 . 19 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008. 20 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 20
6、08. 20 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008. 20 Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008 20 Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003- 2008. 21 Table 11 Off-trade Sales of Soft Drinks by
7、 Sector: Value 2003-2008 . 21 Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008 21 Table 13 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2003-2008 22 Table 14 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2003- 2008. 22 Table 15 Off-trade
8、 Sales of Soft Drinks (as sold) by Region: Value 2003-2008 22 Table 16 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2003- 2008. 22 Table 17 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2003-2008. 23 Table 18 On-trade Sales of Soft Drinks (as sold) by Region: % Volu
9、me Growth 2003- 2008. 23 Table 19 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008. 23 Table 20 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008 24 Table 21 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008. 25 来自资料搜索网(w w w .3722.c n ) 海量资料下载 Soft drinks China
10、 Euromonitor International Page ii Table 22 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008. 26 Table 23 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008 . 27 Table 24 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008. 28 Table 25 Company Shares
11、of Off-trade Soft Drinks (RTD) by Volume 2004-2008 29 Table 26 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008 31 Table 27 Company Shares of Off-trade Soft Drinks by Value 2004-2008. 32 Table 28 Brand Shares of Off-trade Soft Drinks by Value 2005-2008. 33 Table 29 Off-trade Sales of
12、Soft Drinks by Sector and Distribution Format: % Analysis 2008 34 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013 35 Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013. 35 Table 32 Forecast
13、Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008- 2013. 35 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013. 35 Table 34 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008- 2013. 35 Table 35 Forecast Off-trade Sa
14、les of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013. 36 Table 36 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013. 36 Table 37 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008- 2013. 36 Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) b
15、y Region: Volume 2008- 2013. 37 Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2008-2013. 37 Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2008- 2013. 37 Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value
16、 Growth 2008-2013. 37 Table 42 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2008- 2013. 38 Table 43 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2008-2013. 38 Appendix 38 Fountain Sales in China 38 Sector Data 39 Table 44 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008. 39 Table 45 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008 39 Table 46 Company Shares of Liquid Concentrates (as sold
