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1、Residential Meeting and Non-Residential Meeting,Objectives The preferred choice for all Corporate/ Event Companies for their residential meetings To maintain a stable rate position by leveraging on the strength of the brand and reputation in Singapore catering arena.,Situation Analysis,Top industrie
2、s - Petrol Chemical, Pharmaceutical/Medical & Banking / Finance, (very budget conscious) Event companies are highly rate driven Weak demand expected to continue throughout the year Short booking lead time between 5 days to 3 weeks,Situation Analysis,Average size of events range from 10 to 30 persons
3、 for meetings Hotels in the Orchard Road belt are offering $75nett for full day meeting versus our rate of $95+. Marina Hotels continue to offer competitive packages inclusive of AV equipments, free break-out room, coffee break and lunch enhancements, internet vouchers etc Price range from $75.00 to
4、 $85.00+,Competitive Free Sell Periods,Hotels Catering Revenue Survey 2009,Banquet Performance Analysis,Banquet Performance Analysis Ballroom Utilization Jan-Feb 2009,Existing Strategies,Sales Calls with BD to prospect residential meetings 3 days per week Tele-marketing to all lost business, past ac
5、counts and regular clients Obtain referrals from existing accounts and after every event Aggressively pursue producing industries - Petrol Chemical, Pharmaceutical/Medical & Banking / Finance through maximum rate flexibility as highly budget-driven,Existing Strategies,Anu Samtani specialized on deve
6、loping the Indian market Roger and Pauline specialized on weekend events, exhibitions, seminars Patrick Goh specialized on covering the major event planners due to existing strong relationships (AMC, Circus Maximus, Faber Image, The Event & Staging Company, Concept 360 etc),Recommended Strategies,Flexibility in meeting package rates Full Day Half Day Max rate (initial offer) $95 $75 Min rate (walk-away) $75 $55,Recommended Strategies,Target Accounts,Target Accounts,Target Accounts,
