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,Commitment,Capability,Conviction,Courage,Enabling,devices,Individual,activity,Change,vision,Chief,executive,Down the,line,External,constituents,Leadership,groups,Developing,felt need. . .,. . . and,vision,. . . amplifying,change and,building,skills . . .,. . . and,reinforcing,change,Institutional-,izing a,change,mindset,1. Preparing for change,2. Bringing about change,3. Sustaining,change,Launching,change . . .,Product,offering,Place,Price,Positioning,promotion,Product,Package,
