《bec商务英语高级写作 建议proposal》由会员分享，可在线阅读，更多相关《bec商务英语高级写作 建议proposal（41页珍藏版）》请在金锄头文库上搜索。
1、BEC HIGHER Proposal Writing,What is a proposal?,a persuasive offer to solve problems, provide service, or sell products solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal Letter; memo; document,Structure,1. Introduction 2. Background 3. Proposal / Recommendation
2、s 4. Conclusion,Structure,1. Introduction In this part, you should state briefly and clearly the purpose of this proposal. e.g. This proposal sets out to describe and analyze the possible use of technology in the Marketing Department. The purpose of this proposal is to analyze the travel and enterta
3、inment budget, and suggest ways to tighten managements control over travel and entertainment expenses.,2. Background In this part, you should state clearly and directly what problem exists. e.g. In the past several months, a number of organizational problems had surfaced. By the end of July 2003, 51
4、0 sets of imported Sunflower elevators had been sold in China.,3. Proposal / Recommendations In this part, you should suggest a practical solution in detail and tell the benefit it can bring. e.g. 1) Proposal：To help our company to get through the current energy crisis and to reduce the cost of elec
5、tricity, the following conservation measures are effective: 1) 2) 3) 2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company wil
6、l be more likely to easily overcome fierce competition in the market.,4. Conclusion In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring. e.g. To sum up, it seems obvious that the introduction of new technology into the Marketing Departmen
7、t will enable the company to gain huge profits. Our position in the market will be strengthened. I am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.,Useful Expressions,Introduction The proposal aims/sets out to The aim/
8、purpose of this proposal is to recommend The purpose/objective/aim of this proposal is to to deal with problems of to explore problems/some negative aspects (influence) of. to focus on the issue to investigate/to look at/ to present information on to recommend/ to study,This proposal recommends a so
9、lution and provides budget and time schedule figures. My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.,Background 引言 It has been noted that our company has experienced a sudden increas
10、e in customer orders It is evident/clear that 回顾 Surveys were conducted among, and we find Questionnaires were distributed to , and results show that,存在问题 There is another problem which has to be solved. In the past several months, a number of organizational problems had surfaced. The major problems
11、 which exist in our company can be summarized as follows: . A number of employees clearly suffer from demotivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below: .,调查结果 The investigation has revealed that 调查表明 Our findings suggest that it migh
12、t be advisable to As is evidenced by the statements of all our employees, a brand-new payment system should be launched. It is noted that 85% of respondents are of the opinion that there is an urgent need to improve the quality of the companys products. We are currently dedicated to the research and
13、 development of new medicines for a wide variety of conditions and diseases. During this process, we learn,计划 The project, which is being undertaken by is to be completed by If, I am confident that we can,Recommendations It is proposed/suggested/recommended that We strongly propose that It is essent
14、ial to/that It would be advisable to We strongly recommend that the company The following recommendations are offered: We also suggest that be If this is not possible, we recommend that One possible solution to the problem of is to search for,If we were to do this, we might reduce the threat of loss
15、 of good managerial-level staff. Please take a fresh look at the matter of A consideration of my proposal on market strategy would be highly appreciated. I am sincere and eager to suggest that fire extinguishers be installed in our new branch factories. It is essential to energize every employee to
16、make the most of their talents, and training is the vital step. Please consider the following aspects when deciding:,Conclusion It is clear that It seems obvious that The following conclusions are based on the results of the investigation: To sum up, it seems obvious The above mentioned points are my recommendations. Ill sum up by saying I am positive that In view of the above, we find Well conclude by saying,Wr
