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1、EngagingMobileandSocialConsumersApOO霆Bravoc2甫Adyertising5EngagementTextSyetnsoo2EEEEEMobileInfluenceOCfthe270milionUScellphonescunentysubsclbedover96%ofthemareSMScapableIntheUSA,over54blliontextmessagesaresenteachmonth,over1Tfllonin200CellphonepensationiniheUSassurpassedcableTVwebaccessandHomePCsOve
2、r95%ofnewphonessoldtodayhavewebbrowsersandover70milionUSconsumersusethemregulary8eDemOgaphiCS育u9NoLandlineE3一5玲、3E一水Over20%ofUSHouseholdsareWirelessOnlyMobileisSocialAccessibiitytosocialcclesatallimesPerpetualyconnectedconstantcompanionMobiledevicesseveaspartofidenttby,ring-tones:answertonesdesignerphonesTooforinformationentertainpientimusic&BhoicsUbiquitousuptakeregardiessofcultureTiansiionfromcelphonestosmartphonesOver80%of18-29yearoldsusetextmessaging38%saymoblesmoreimporiantthanwallt