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1、Period ThreeLesson 3The Advertising Game.单词检测1advertise vt.为做广告， 登广告advertising n广告活动，广告业advertiser n广告人2classic adj.传统的； 经典的3sew vt.缝，缝制sewing vt.缝纫，缝制品4corporation n公司5brand n商标，牌子6suitable adj.合适的suit vt.& vi.适合，使适应7budget n预算8visually adv.外表上；视觉地visual adj.视觉的，视力的vision n视力，美景9concept n概念；观念10ap
2、proach n方法，方式11humour n幽默12contemporary adj.当代的13contribution n贡献，捐助contribute vt.贡献；捐助；投稿14citizen n公民；市民.短语检测1consist of由.组成2stand out突出，显眼1However，not all advertising is about selling products and services for a profit.然而，并非所有的广告都是为了赢利而推销产品和进行服务。2Modern advertisements must stand out in a world fu
3、ll of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.现代的广告必须把最高水平的设计和产品理念相结合，以增强吸引力，这样才能在激烈的竞争中胜出。1certain adj.确信的；有把握的；某一；某种(1)(原句)The classic advertisement is one that gives information about finding certain products.传统的广告只为找
4、到某种产品提供信息。(2)Doctors are not certain what causes the disease.医生们不能确定这种病的病因是什么。归纳拓展certainly adv.当然，无疑，确定certainly not当然不be certain/sure of/about sth.对有把握，确信be certain/sure to do sth.必定/一定做某事be certain/sure that/whclause确信make certain/sure of/that.确保/弄清楚It is certain that.是肯定的for certain/sure确实，肯定，无疑
5、(3)Theres a certain Mr.Wang on the phone for you.有个王先生打电话找你。(4)I suggest you make certain of your facts before you accuse anybody.我建议你在指责别人之前先核实一下你所掌握的事实。注意：当主语为人时，表语中用certain或sure皆可；但如果用it作形式主语时，表语只能用certain。即时跟踪(1)选词填空If you do this，you are certain/sure to be found out.Its certain that hell come t
6、omorrow.Be sure to turn off the light when leave.(2)你要想准时到达那里就最好马上走。Youd better leave now if you want to make certain of getting there on time.2suitable adj.适当的；合适的；适宜的(1)(原句)However，this kind of advertising might not be suitable when there are products and services in direct competition with each o
7、ther in the market place.然而，当产品和服务在市场上相互进行直接竞争时，这种广告可能就不合适了。归纳拓展suit v.(使)适合be suitable for适合be suitable to do.适合做(2)It doesnt suit you to have your hair cut short.你不适合剪短发。(3)I want to buy some books suitable for children.我想买一些适合儿童阅读的书籍。即时跟踪(1)This suit is quite suitable for the occasion(很适合这个场合)(2)
8、People suitable for(适合) the job can apply for it.(3)The climate here doesnt suit the old(适合老人)3approach n方法；方式；靠近；通路；入口；vi.靠近；走近；处理，找商量(1)(原句)For many of todays advertisers，repeating old ideas is not a successful approach.对当今很多广告设计者来说，重复旧的理念已不是有效的办法。(2)The time for graduation is approaching.毕业的日子临近了
9、。归纳拓展approachable adj.可以达到的，容易接近的approach to.接近；的入口；的途径make approaches to sb.想法接近(认识)某人(3)All the approaches to the palace were guarded by troops.通往宫殿的所有道路都有军队把守。(4)The new approach to learning foreign languages is very practical.学习外语的新方法非常实用。即时跟踪(1)这个村子只有从南边才能到达。The village is only approachable fro
10、m the south.(2)我不善于接近生人。Im not very good at making approaches to strangers.(3)单句改错I like her approach for the problem.forto4contribution n贡献；捐助(1)(原句)Some contemporary advertisements mainly aim to make contributions to society.有些当代广告的主要目的是为社会做贡献。归纳拓展make a contribution/contributions to对作贡献contribute
11、 v.贡献；捐献；投稿contribute to有助于；导致；捐献；撰稿contribute.to.向捐献；撰稿(2)Peasantworkers have made great contributions to the city development.农民工为城市发展作出了巨大的贡献。(3)Your success should contribute to the success of others!你的成功应能有助于他人的成功！(4)She contributed a number of articles to the magazine.她给这家杂志撰写了一些稿件。即时跟踪(1)适量的运
12、动有助于健康。A proper amount of exercise contributes to good health.(2)他对公司的成功作出了重要的贡献。He has made an important contribution to the companys success.(3)单句改错He contributed 5,000 dollars for the disasterhit areas.fortoconsist of由组成(1)(原句)Some advertisements consist of pictures or the words of experts to sho
13、w people how good the products are.有些广告含有一些图片或专家说的话，以向人们展示该产品如何好。(2)The committee consists of ten members.委员会由十人组成。归纳拓展be made up of由组成be composed of由组成consist in在于consist with和一致consistent adj.一致的be consistent with与一致的；相符的(3)The beauty of this picture consists in its balance of colors.这幅画的美在于其色彩的协调
14、。(4)What you say now is not consistent with what you said last week.你现在说的话与你上星期说过的话不相符。注意：consist of一般不用于进行时和被动语态。即时跟踪(1)句型转换This book consists of three units.This book is made up of three units.This book is composed of three units.(2)真实的财富不在于我们是做什么的。The true wealth does not consist in what we be.(3
15、)消息与他的叙述相符合。The information consists with his account.部分否定(1)(原句)However，not all advertising is about selling products and services for a profit.然而，并非所有的广告都是为了赢利而推销产品和进行服务。句式分析not all意为“并非所有的都”，all与not连用，表示部分否定。归纳拓展(1)某些表示全体意义的代词、形容词、副词与not连用表示部分否定，如代词all，both和形容词whole，every等所修饰的名词词组，包括every所构成的复合代词。某些副词如altogether，always，entirely，wholly，quite等也是。(2)全部否定
