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1、课时跟踪练（一) Welcome to the unit & Reading Pre-reading.课文缩写填空There are two main types of advertisements mercial advertisements and 2.public service advertisements (PSAs). The former is one which someone has paid for to 3.advertise a product or service. Although we have laws to protect us from ads that 4
2、.cheat people, we still must be 5.aware of the skillful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether 6.innocent. We must not 7.fall for this kind of trick！The latter is one that they are placed for free and meant to educate people to be
3、lieve in an idea which 8.affects public welfare. PSAs mainly deal with large social problems and are made to serve the public. They also teach us how to live better lives. Although not all ads play 9.tricks on us, we must all use our 10.intelligence and not be a slave to them.阅读理解When you think of t
4、he different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television, billboards, and even taxicabs. Yet there are other types of advertising, such as aerial advertising (空中广告), which is very different in many aspects.Ra
5、dio advertising is aimed at the local customers. The downside of using radio is that the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since listening time is important to the ads. The upside of using radio is that the audience does tend to remem
6、ber jingles (广告词) that are easy to remember.Magazine and newspaper advertising is directed to the subscribers (订阅人). The subscriptions limit the availability to nonsubscribers. The concept of being able to read information online is slowly changing the subscriptions to this advertising market. Limit
7、ations of circulation of magazines and newspapers mean fewer people viewing the advertisements.Television advertising is channeled to the viewers. Limitations of viewers based on the available channel selections lower the exposure audience. With the availability of satellite to consumers, locating t
8、he client base for advertisement can easily be lost or overlooked.Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passersby to view the information is also a subject to be considered.Aerial bann
9、er advertising focuses on vast population of various regions. Based upon the region, the exposure is limitless. Grabbing or gaining the publics attention is based on simple human nature to look up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have
10、a banner with an advertisement adds more curiosity and response.People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information by word of mouth. This word of mouth is absolutely free but is of important benefit to
11、 aerial advertising. Aerial advertising can be done throughout the entire year, but the warmer months are preferred. Aerial advertising has certain restrictions, yet these restrictions are fewer than the other means of advertising.1The underlined word “downside” in the second paragraph can be replac
12、ed by “_”AstrengthBweaknessCpurpose Dinstruction解析：选B词义猜测题。依据第二段内容推断，downside和upside相呼应，分别指收音机广告的弊端和优势。故B项正确。2Which of the following is the author probably in favor of?ARadio advertising. BTelevision advertising.CAerial advertising. DBillboard advertising.解析：选C推理判断题。依据最后一段中的“tend to remember aerial
13、advertising at a high rate”“absolutely free”“benefit”“throughout the entire year”，特别是最后一句可推断，作者对aerial advertising赞美有加。3What does the passage mainly tell us?ADifferent advantages of advertising.BAdvantages overpass weaknesses.CVarious weaknesses of advertising.DDifferent types of advertising.解析：选D主旨
14、大意题。本文既提到各种形式的广告的优势又提到其弊端，因此，A、C两项作为标题太片面，B项不符合文意，D项涵盖最全面。4How many types of advertising are mentioned in the passage?A4. B5.C6. D7.解析：选D细节理解题。由文中第一段最后两句可知。.任务型阅读The concept of privacy in our society is something relatively modern a term publicly talked about only since the recent Reform and Opening
15、 up.Before this historical change, China was under the influence of ultraleft thought, where everything related to “self” was thought as backward, shameful, even against the theme of communism, since they might be in contradiction to public interest. Needlessly to say, “privacy” which had almost the
16、 same meaning for shamefulness or dark soul.With the development of the commodity economy, China is increasingly involved in international affairs. Therefore, Chinese gradually realized that privacy is actually in everyones interest. Put simply, regardless of a persons profession, position, status, identity or age, it is impossible for him or her to appear the sam
