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1、Module 7,Business topic Sales Business skills selling,7.1 Sales,Reading,1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why. * doctor / vet * fighter pilot / airline pilot * school teacher / university
2、 lecturer * politician / journalist * manager of a company / manager of a charity,Reference : 1st pair,You need to be highly qualified to be a doctor or a vet. both deal with health but obviously one deals with people. I would prefer to work with animals because they are less difficult.,Languages fo
3、r qualities and skills,fighter pilot / airline pilot Excellent health/vision Excellent heart condition Challenging , dangerous politician / journalist Face the public and be eloquent Public relation skills Come across new people and new things Face the stern criticism,Would you prefer to work in sal
4、es or marketing , why? Can you list some differences between marketing and sales?,2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.,- sounds better at dinner parties,- has an air of glamour (whereas sales
5、 has an unglamorous image),- (many graduates believe) you work on creative PR campaigns and go on lots of jollies,- marketing seems more attractive (than sales),- it isnt as bad as myths suggest,- unlike marketing, sales is tangible,- it has a direct impact on a companys results,- you meet people an
6、d communicate with different personalities,- in sales theres a buzz of a target-driven environment,- you can manage millions of pounds of business,- make customers happy,- its incredibly rewarding,标题,Not sold on sales 头韵（修辞） 对销售工作不感兴趣 销售岗位滞销,注释,Shake off its unglamorous image 摆脱其乏味的形象 Association wi
7、th 与的联系 Dishonest A job in sales cannot quite shake off its unglamorous image or associations with something rather dishonest 在销售部门工作总是摆脱不了乏味的形象，并与无商不奸的概念仅仅相联,Retain an air of glamour显得很风光 Jolly 痛快，刺激 Door-to-door 挨家挨户的 Cold calling 不期而至的电话 Outnumberby数量上超过,Fall into 从事. Gamble 赌博 Pay off 还清，获得成功 Dy
8、namic 活力的，充满生机的 In the buzz of Target-driven Commercial direct 销售总监 Incredibly rewarding 回报率令人难以想象 Pitch程度，水平 Sales pitch推销口才,MSF （无国界医师组织）is a humanitarian-aid non-governmental organization best known for its projects in war-torn regions and developing countries facing endemic diseases 地方病. Its hea
9、dquarters are in Geneva, Switzerland. In Canada and the United States, it is also known as Doctors Without Borders is also used.,Rackspace Managed Hosting 可控制虚拟主机公司 is an IT hosting company based in San Antonio, Texas.,Proctor ad Gamble: 宝洁公司(P&G) is a Fortune 500 American multinational corporation
10、headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods.,Not sold on sales? 对销售工作不感兴趣？,Myths of sales: Not a good conversation opener Unglamorous Associated with something rather dishonest Door-to-door work and cold calling Not a profession Yet they are misleading,
11、The truth about sales:,Sales professionals outnumber people in marketing Sales is tangible, has direct impact on a companys results Sales is all about meeting people and communicating with different personalities Sales creates a buzz of a target-driven environment Sales can be managing millions of p
12、ounds of business and making sure the customer is happy. Sales is incredibly rewarding.,3. Read the text again and answer these questions.,1) In the first paragraph, the writer says its easier to start conversations at dinner parties _. A. if you are in sales. B. if you are in marketing. C. if you a
13、re a fighter pilot. D. if you lie. 2) According to the writer, the truth is that _. A. marketing is a better profession. B. sales is actually more glamorous than marketing. C. more people are in sales than marketing. D. there are more graduates in marketing. 3) One reason Ross Snowdon likes sales mo
14、re than marketing is because_. A. its better paid. B. you see real results. C. you meet more people. D. you can work on your own. 4) Its difficult to attract graduates into sales because _. A. many arent suited to it. B. they arent passionate. C. they dont have the right qualifications. D. of a fals
15、e perception.,Vocabulary: Sales terms,Match these words (1-7) from the text to their definitions (A-G).,1. sales pitch 2. door-to-door selling 3. a buzz 4. a myth 5. cold calling 6. an air 7. jollies (informal),A. Making an unexpected phone call or visit to sell something. B. Excitement. C. Business
16、 trips with lots of free entertainment. D. Knocking on doors all day to sell. E. Making a speech to convince people to buy something. F. Something people incorrectly believe to be true. G. Feeling or attitude.,另外一些有关销售的表达法： （1）sales quota 销售定额 （2）sales figure 销售数字 （3）sales representative 销售代表 （4）substantial financial rewards 切实的经济问题 （5
