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1、Section Warming up & ReadingLanguage points,课前自主预习,.重点单词 1_ n布告板；广告牌 2_ adj.偶然的；随意的；临时的casually adv.偶然地；临时地 3_ n登广告者advertise v做广告advert/advertisement n广告 4_ vt.通知，告诉information n信息 5_ n协会；联系associate v联系 6_ n基础；根据base vt.依据 7_ n技术；技巧technical adj.技术的technician n技师,billboard,casual,advertiser,inform
2、,association,basis,technique,8_ n特征；容貌；特色；特写 vi.以为特色；特写 9_ n良心；是非感 10_ adj.有价值的；可敬的 11_ n费用；代价expensive adj.昂贵的 12_ n广播；播音 v广播；播送,feature,conscience,worthy,expense,broadcast,13_ vt.产生；发生generation n一代；一辈 14_ n回答；响应；反应 15_ vt.使(精神)振作；使恢复；更新,generate,response,refresh,.重点短语 1_ 要是这样 2_ 记住 3_ 把变成 4_ 换句话说
3、 5_ 适合；适应 6_ 赢得注意 7_ 另一方面 8_ 依靠，依赖 9_ 不需要；厌恶；对不耐烦 10_ 没有额外成本,if so,keep.in mind,turn.into.,in other words,fit into,grab the attention,on the other hand,rely on,have no use for,at no extra cost,.重点句型 1_，it is important to understand how advertisements work. 2Television adverts are expensive _. 3_，peo
4、ple are unlikely to be persuaded if the product is unsuitable for them.,With so many messages from advertisers filling our daily lives,to make and to show,However good an advertisement is,课内研析探究,casual adj. (1)偶然的；碰巧的 a casual encounter/meeting/visitor etc. 偶然的相遇(会议、来访者等) (2)不注意的，马虎的；漠不关心的，无动于衷的；不彻底
5、的，不条理的 Her attitude towards her job is rather casual. 她对工作的态度很随便。 a casual inspection草率的检查,(3)非正式的；非永久的，不定期的；临时的；不正规的 casual wear便装 They earn their living by casual labor. 他们靠打短工生活。,inform v通知；告知,inform sb.that 通知某人某事 inform sb.of sth. 通知某人某事 inform sb.what/where/when/how to do通知某人 keep sb.informed
6、of/about sth. 使某人随时知道某事的(最新)情况 informed adj.有知识的，明智的，获得信息的,He will inform us where to go. 他将通知我们去哪儿。 He informed them of his arrival. 他告诉他们他到了。 Keep me informed of fresh development. 随时告诉我新的发展。,basis n基础 What is the basis of your opinion? 你这种说法有什么根据？,on the basis of 以为基础 base vt. 依据 base.on. 基于,They
7、 decided she was the best one for the job on the basis of her exam marks.根据她的考试成绩，他们决定她是这项工作的最佳人选。,feature vt.以为特色，特写n.特征，容貌，特色，特写 This store features roundtheclock service. 昼夜服务是这家商店的特色。 Wet weather is a feature of life in Scotland. 潮湿的天气是苏格兰的特色。,worthy adj.有价值的；可尊敬的；配得上的 He is a worthy man.他是一个受人尊
8、敬的人。 Pollution is worthy of notice. 污染值得注意。,expense n费用，代价 We are surprised at the terrible expense of having the house repaired.我们惊讶于修房子的惊人花费。 If you met holiday expenses for me，I would have one. 如果你为我支付假期费用，我就去度假。,at great/little expense 花了很多/少钱 at the expense of 在损失或损坏的情况下 at ones expense 花某人的钱；对
9、某人不利 go to the expense of 花钱，费劲(做某事) put sb.to the expense of (doing) sth. 让某人花钱 spare no expense 不惜一切代价；不惜工本 expensive adj. 昂贵的，费用大的,He did that at the expense of the company. 他那样做对公司不利。,response n回答；回应；反应 My mother opened the door in response to the knock，but there was no one outside. 听到敲门声后，我妈妈打开
10、了门，但外面一个人都没有。 The teacher asked him a question，but he made no response as if he didnt hear it. 老师问了他一个问题，但是他像没听到似的没有作出回答。,(1)in response to 作出对的反应 make a quick response to 对作出很快的反应 (2)respond vi. 回答；答复，响应 respond to 响应，回答，对作出反应 respond with a smile 以微笑作为回答 respond to sb.with sth. 用回答某人,The governmen
11、t has responded to pressure and dropped the proposal. 政府已在压力下放弃了这一建议。,refresh vt.使(精神)振作；使恢复；更新 A rest and a cool drink will refresh you. 休息一会再喝杯冷饮会使你消除疲劳。 Those old melodious songs refresh my memory of the old days once more. 那些动听的老歌又唤起了我对那些逝去时光的回忆。,(1)refresh ones memory 唤起某人的记忆 refresh by sleep 通
12、过睡眠恢复精力 be refreshed in body and mind 身心爽快 (2)refreshing adj. 令人精神爽快的；新奇的 refreshment n 精神爽快；点心和饮料,Its refreshing to meet a girl these days who doesnt wear eye makeup. 就现在来说，能看到一位眼部没有化妆的姑娘是件新奇的事。 Refreshments will be served after the meeting. 会议后有点心招待。,if so 要是这样 Are you married？If so，give your wife
13、s name. 你结婚了没有？如果结了的话，把你太太的名字告诉我。,if any 如果有的话 if possible/necessary 如果可能/必要的话 if only 要是就好了(后用虚拟语气),keepin mind记住 He promised to keep my wishes in mind. 他答应考虑我的愿望。 A good idea came to my mind. 我想出了个好主意。,bear/have sth.in mind 记得某事 make up ones mind 下决心 come to ones mind 突然想到 never mind 不要紧,turn.into
14、.把变成；把译成 Water can turn into ice at 0 . 水在0 时会结成冰。 Turn this paragraph into Chinese，please. 请把这段内容译成汉语。,in other words换句话说 Im not used to the way you spoke to me.In other words，I dont want to continue our conversation. 我不习惯你对我的谈话方式，换句话讲，我不想继续我们的谈话了。,in word 口头上 in words 用语言(来表达) in a/one word 简言之，总之 have a word with 与谈一谈 get in a word 插话；插嘴 leave word 留言,Before I could get in a word，he had left the room. 没等我插话，他就离开了房间。,fit into适合，配合 It is not easy for a newcomer to fit into a new company.对一个新来的员工来说，要适应/融入进一家新公司
