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1、天津市西青区2016届高考英语 阅读理解专题一轮练习（8）阅读下列短文, 从给的四个选项 (A、B、C和D) 中, 选出最佳选项。体裁：记叙文话题：热点关注时间：7分钟Does style really sell? How can the appearance of a product be more important than what it does? The battle between form and function rose again when James Dyson，British inventor of the Dyson vacuum(真空) cleaner that
2、has sold in millions around the world，resigned as chairman of Londons Design Museum.It is widely believed that Mr.Dyson felt that the museum put too much stress on style at the expense of serious industrial design. Mr.Dyson accused the museum of not keeping true to itself.He may be right，but these d
3、ays，museums everywhere can no longer afford to be unique centers of scholarship and learning.Among competition for sponsorship，they must use exhibitions of populist culture，nice cafes and shops or，best of all，a new building by Frank Gehry to increase visitor numbers.On the one hand，some producers ca
4、n be too oldfashioned and too concerned with the importance of product engineering and the functionality of their goods.On the other hand，there are those who believe that how a product looks is more important.Design is indeed a broad term，involving both function and form.Typically，in any given produ
5、ct area，it changes from the former to the latter.Clothing is a good example.But surely you would have to be a very shallow person to think somethings appearance is more important than what it does.Today nearly all goods at any given price point do much the same job.So almost the only way producers c
6、an differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer，which could be through the visual appeal of the product or its packaging，or the imagery(意象) created by advertising.And what of the Dyson vacuum cleaner? Mr.Dyson may belie
7、ve that people buy these machines because of the graphs showing their superior suction，but most vacuum cleaners do a good job；the main reason people pay extra for a Dyson is that it is a vacuum cleaner with a trendy brand.With its inside workings exposed，it is a bit like a Richard Rogers building wi
8、th all its pipes shown in bright colors on the outside instead of being hidden inside.Functional it may be，but it is a bit of a trick，too.【语篇导读】英国吸尘器发明家Dyson因强烈反对设计博物馆太过注重外在的风格样式而辞职，他认为这里应该是研究学问的地方。1Mr.Dyson left the Design Museum because he thought the museum _.Adidnt increase the number of visitor
9、sBcouldnt provide scholarships for learnersCwasnt loyal to its original purpose of learningDdidnt have great appeal for serious industrial design解析推理判断题。由第一段的最后一句话和第二段的第一句可知，他辞职是因为设计博物馆太注重风格样式。他认为这里应该是研究学问的地方，他们的做法违背了这个初衷。答案C2Speaking of clothing，the underlined word“latter” refers to “_ ”Aaffording
10、protectionBindicating ones identityCproviding warmthDmaking someone beautiful解析词义猜测题。根据文章内容可知，这里的latter指的是前面一句话中的form，即外形。因此D项正确。答案D3What can we learn from Paragraph 4?AA product with convenient packaging sells well.BThe majority of consumers prefer to buy branded goods.CMost similarly priced produc
11、ts are of a comparable standard.DEmotion contributes much to the development of advertising industry.解析细节理解题。由第四段的第一句可知，大多数指定价格的产品都做着同样的工作，即大多数相似价格的产品都有可比的标准。所以C项正确。答案C4What is the authors attitude towards the form of a product?AOptimistic. BSceptical.CDisapproving. DObjective.解析态度推断题。由最后两段的内容可知，作者认
12、为产品的外形还是很重要的，但也是个小花招，因此作者对产品外形持客观的态度。选D。答案DPassage Nine (The Program-Federal Government Helps Minority Business) Federal efforts to aid minority businesses began in the 1960s when the Small Business Administration (SBA) began making federally guaranteed loans and government-sponsored management and
13、technical assistance available to minority business enterprises. While this program enabled many minority entrepreneurs to form new businesses, the results were disappointing, since managerial inexperience, unfavorable locations, and capital shortages led to high failure rates. Even 15 years after t
14、he program was implemented, minority business receipts were not quite two percent of the national economys total receipts. Recently federal policymakers have adopted an approach intended to accelerate development of the minority business sector by moving away from directly aiding small minority ente
15、rprises and toward supporting large, growth-oriented minority firms through intermediary companies. In this approach, large corporations participate in the development of successful and stable minority businesses by making use of government-sponsored venture capital. The capital is used by a partici
16、pating company to establish a Minority Enterprise Small Businesses that have potential to become future suppliers of customers of the sponsoring company. MESBICs are the result of the belief that providing established firms with easier access to relevant management techniques and more job-specific experience, as well as substantial amounts of cap
