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1、Lesson 23 Push That Product,Try your best to sell your product.,Whats a good way to push a product ?,Advertising !,You are right!,Can you guess who he is?,Push-pin,他就是发明图钉的发明家。,He was the inventor who invented the push-pin.,Whos Edwin Moore?,Edwin Moore invented in the world.,push-pin,the first,What
2、s a push-pin?,A push-pin is a “ ” that you “ ”.,pin,push,埃德温 摩尔 发明了世界上第一个图钉。,图钉就是你用来“推”的“钉子”。,Theres a push-pin holding up this piece of paper.,Where do we use a push-pin?,“You push it into or .”,Why do we use a push-pin?,“To hold up .”,walls,bulletin boards,posters, maps and other papers,你把它推进墙或者广告
3、板。,为了固定住海报、地图和其他文件。,Edwin Moore,In 1900 -,Edwin Moore had an idea to make useful.,First big success -,A company paid him for some push-pins!,In 1903 -,He began his product across the U.S. .,First ad -,In a magazine called .,something,advertising,$1000,The Ladies Home Journal,Today -,the Moore family
4、,the Moore Push-Pin Company,still owns the company .,products,employees,factory,41,with 100 machines,*more than 200 *small *useful,* push-pins,$ 2,144,cheap,$1,000,?,72,000,Whats the price?,First,Today,$ 4.95,100,more expensive,still cheap!,$ 0.05,1,Whats the price?,Want to see an ad ?,About push-pi
5、ns!,Lets have a look!,Answer the questions: 1.Who is Edwin Moore ? 2. What is a push-pin for? 3. How did Edwin Moore begin his business. 4.What does “push a product” mean ? 5.Where did Moore first advertise his product ?,1.Who was Edwin Moore ? He was the one who invented the push-pin. 2. What is a
6、push-pin for? A push-pin is used to hold up posters, maps and other papers. 3. How did Edwin Moore begin his business? He bought some supplies and rented a room, and made push-pins in the afternoon and evening, and sold them in the morning.,4.What does “push a product” mean ? It means to sell it. 5.
7、Where did Moore first advertise his product ? He advertised his product in a magazine called The Ladies Home Journal.,Some key words,1.rent v. 租借；租用 eg.他在工厂附近租了一间房。 He rented a room near the factory. rentfrom 向 租 eg.他常向图书馆借书。 He often rents books from the library. rent (out) to把 出租给 eg.他把房子租给工人。 He
8、rented his house to the workers.,2. own v. 拥有；有 eg.1.他有很多钱。 He owns a lot of money. 2.他有一辆新车。 He owns a new car. adj pron 属于自己的 eg.1.我亲手做的。 I did it with my own hands. 我亲眼所见。 I saw it with my own eyes. on ones own 独自地 eg.他独自一个人来。 He came here on his own.,3 employee n. 员工；雇员 employ v. 雇佣 employer n.
9、雇主；雇佣者 employee n. 受雇者；雇工；雇员 interview v. 接见；采访；会见；面试 interviewer n. 接见者，记者,采访者 interviewee n. 被接见者,被采访者,被面试者 train v. 培养，训练，培训 trainer n. 培训人，教练员 trainee n. 受培训人，学员，实习生,Useful expressions,1.用了很少的钱，他买了些日常用品，租了间房子。 For little money, he bought some supplies and rented a room. 2.这里正有一枚图钉钉着一张纸。 There is
10、 a push-pin holding up this piece of paper. 3.什么是推销一种产品的好方法? Whats a good way to push a product? 4.它在全世界卖出了无数的图钉。 It sells thousands of push-pins all over the world.,1.For little money, he bought some supplies and rented a room.,buy sth. for money 用钱买东西(=pay money for sth.) eg.1.我用80美元买了这双鞋。 I bough
11、t this pair of shoes for 80. 2.他用10元钱买了一支笔。 He bought a pen for ￥10.,2. There is a push-pin holding up this piece of paper.,There be (a/an) sb. doing sth. 正有 在干什么。 eg.1.教室里有个男孩在读书。 There is a boy reading in the classroom. 2.路上有个钱包 There is a purse lying on the road.,3. Whats a good way to push a pro
12、duct?,a way to do sth.或a way of doing sth. 做的方法 eg.他已经告诉我烹调那种菜的方法了。 He has told me the way to cook that dish. =He has told me the way of cooking that dish.,4. It sells thousands of push-pins all over the world.,handred, thousand, million, billion等词 表示确切数字(作具体的基数词)时,用单数,后面不接of； 表示大概数目、很多、数以计时，用复数形式+o
13、f 结构 eg.树林里有许多小鸟。 There are thousands of birds in the woods. 图书馆有3000册书。 There are three thousand books in the library.,Exercise,一、Complete the sentences 1. Please push it into the _(布告)board. 2.There are some _(女士)talking there. 3.We can read the_(杂志) in the _(阅览室). 4.He wants to find a house for _
14、(出租) 5.He is the best _(员工)of this company.,bulletin,ladies,magazines,reading room,rent,employee,二、Using the suitable form to fill in the blanks 1.Ill have fun _(play) this game with you. 2.Its hard _(understand). 3.Would you please _(not turn) on the radio. 4.Do you remember how _(make) a cake? 5.Do you know a scientist _(call) Newton?,playing,to understand,not turn,to make,called,Thank you!,
