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1、We will continue to improve the companys internal control system, and steady improvement in ability to manage and control, optimize business processes, to ensure smooth processes, responsibilities in place; to further strengthen internal controls, play a control post independent oversight role of ev
2、aluation complying with third-party responsibility; to actively make use of internal audit tools detect potential management, streamline, standardize related transactions, strengthening operations in accordance with law. Deepening the information management to ensure full communication zero resistan
3、ce. To constantly perfect ERP, and BFS+, and PI, and MIS, and SCM, information system based construction, full integration information system, achieved information resources shared; to expand Portal system application of breadth and depth, play information system on enterprise of Assistant role; to
4、perfect daily run maintenance operation of records, promote problem reasons analysis and system handover; to strengthening BFS+, and ERP, and SCM, technology application of training, improve employees application information system of capacity and level. Humanistic care to ensure zero. To strengthen
5、ing Humanities care, continues to foster company wind clear, and gas are, and heart Shun of culture atmosphere; strengthening love helped trapped, care difficult employees; carried out style activities, rich employees life; strengthening health and labour protection, organization career health medic
6、al, control career against; continues to implementation psychological warning prevention system, training employees health of character, and stable of mood and enterprising of attitude, created friendly fraternity of Humanities environment. To strengthen risk management, ensure that the business of
7、zero risk. To strengthened business plans management, will business business plans cover to all level, ensure the business can control in control; to close concern financial, and coal electric linkage, and energy-saving scheduling, national policy trends, strengthening track, active should; to imple
8、mentation State-owned assets method, further specification business financial management; to perfect risk tube control system, achieved risk recognition, and measure, and assessment, and report, and control feedback of closed ring management, improve risk prevention capacity. To further standardize
9、trading, and strive to achieve according to law, standardize and fair. Innovation of performance management, to ensure that potential employees zero fly. To strengthen performance management, process control, enhance employee evaluation and levels of effective communication to improve performance ma
10、nagement. To further quantify and refine employee standards . Work, full play party, and branch, and members in five type Enterprise construction in the of core role, and fighting fortress role and pioneer model role; to continues to strengthening four good leadership construction, full play levels
11、cadres in enterprise development in the汽车营销姓名： 孙成良 哈尔滨职业技术学院2010 年 6月15日目 录摘要1-51汽车营销 6(1)、国外汽车行业的营销模式手段 61.1 专卖店模式 61.1.1 欧盟的品牌专卖店状况 71.1.2美国的品牌专卖店状况 81.1.2.1 美国的汽车销售 81.1.2.2美国的品牌专卖店情况 91.2 数据库营销模式 102、体验式营销 112.1中国汽车的体验式营销 12 2.2我国汽车体验式营销的深化 13 3我国汽车营销 143.1我国汽车营销渠道模式现状 143.2汽车行业营销渠道存在的不足 154、我国汽
12、车营销渠道发展趋势 165、我国汽车市场分销渠道模式 185.1品牌专营是轿车市场的主流渠道模式 185.2集约式汽车交易市场是用户购买汽车产品的主要场所 195.3汽车工业园区是有形市场新的发展方向 195.4汽车连锁销售业已开始发展 206、汽车市场分销渠道模式的建议 217汽车品牌销售 227.1汽车品牌销售的含义 227.2汽车品牌销售的作用 237.2.1实施汽车品牌销售有利于引发汽车市场的理性变化 237.2.2 实施汽车品牌销售有利于规范汽车供应商和经销商的行为237.2.3 实施汽车品牌销售有利于保护消费者的合法权益248、我国汽车营销的发展阶段 258.1我国汽车营销模式的现
13、状 268.2、与国际汽车营销模式的比较 278.3、汽车营销形式的未来趋势 288.4、我国汽车营销模式的发展对策 289.结论 30 汽车营销和发展摘要：年代出现的全新概念对市场营销学与市场营销行为的影响可以用美国通用电气公司(GeneralElectricCompany)约翰?麦基特里克(JohnB.Mckitterick)1957年提出的“市场营销观念(MarketingConcept)”来概括。市场营销由从前的以产品为出发点、以销售为手段、以增加销售获取利润为目标的传统经营哲学，到以顾客为出发点、以市场营销组合为手段、以满足消费者需求来获取利润的市场营销观念的转变，被公认为是现代市场营销学的“第一次革命”。这一“革命”要求企业把市场在生产中的位置颠倒过来，过去市场是生产过程的终点，而现在市场则成为生产过程的起点，过去是“以产定销”，而现在是“以销定产”。重视消
