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1、Unit One,Logos of Automobiles,Unit One Logos of Automobiles,For racer, is speed.For child, is red.For father, is blood.For car fan, is lover.For individual, is challenge.For group, is legend.For us, is everything. Ferrari,Part One Listening,Section A Directions: Listen to the passage and fill up the
2、 blanks according to what you have heard. Driving ideas are the we were given when we were born; they make us realize that we can create history. They can enlighten an area and create a . They make us stick to tradition and strive for creation. Driving ideas help the hardest power to drive the world
3、. In 1978, China was at the point. The former state leader Jiang Zemin visited headquarters of Volkswagen in . Volkswagen introduces the driving ideas to China, a country with 5000 years of . Driving ideas enlighten us and drive us to enlighten others.,power,lifestyle,turning,Germany,history,Section
4、 B Directions: Listen to a challenging passage and decode the message by finding out the correct choices in the brackets according to what you have heard. Until children car passengers are tall enough to (put, wear, get) a normal seat belt, they need to use a child seat. The importance of this has b
5、een highlighted recently by the National Highway Traffic Safety Administration of the US. They found using these seats can reduce fatal injuries in car (hit, crash, strike) by up to 71 percent. Yet in China few parents use these potentially life-saving seats.,Here, its common to see children in the
6、front seat of a car on an adults lap, or sitting freely in the back seat. If parents were (bit, aware, short) of the recently released statistics in the US, would they change their ways? We asked a number of Chinese parents their views on driving with children. “I put him in the front of the car. It
7、s safer this way, because hes next to me.” “My child likes to wriggle (along, around, behind) so I think its safer to hold him on my lap.” “I tell my kid to sit in the back with the seatbelt fastened. This should be safe.” But experts warn of tragic results because of such habits. Sitting a child in
8、 the front of a car could be very dangerous. Children can be (hurt, injured, destroyed) by the airbags suddenly inflating during a crash. Holding the child is also a bad idea. The inertia generated in a crash can multiply a childs weight thirty times making it impossible for a parent to keep hold.,P
9、art Two Conversations,1. Directions: Work in pairs. Practice the following dialogue about car logos.James: Hi, Li Xin, I heard you bought a car.Li Xin: Oh, yes. Great Wall Motor, made in China.James: SUV?Li Xin: Yes. Its so cool. And the logo is a signal fire turret, standing for our Chinese traditi
10、onal culture.James: Wow, that is why it is called “Chang Cheng”, right?Li Xin: Thats right.,2. Directions: Read the following sample dialogue and try to perform your own task.Sarah: Hi, Andrew. How nice to see you! What are you reading?Andrew: Oh, I am reading the history of BMW. Its cool.Sarah: Tha
11、t sounds interesting. Im interested in the BMW logo. Do you know anything about it?Andrew: Sure. According to BMW, their round blue and white logo is the movement of an aircraft propeller, showing white blades cutting through the blue sky.Sarah: Really? But I heard that the BMW logo represents the w
12、hite and blue colors of the flag of Bavaria.,Andrew: Yes, you are right. This is a kind of explanation, too. The origin of the logo is still in dispute.Sarah: I see. Thank you so much.Andrew: Its my pleasure.,3. Task Suppose a customer wants to buy a car. You are the sales manager and introduce the
13、logo of a car to the customer.,Part Three Reading,Passage IAbout BMW BMW, the whole name is Bayerische Motoren Werke AG (in German). BMW Group, one of the fortune 500 companies, is the worlds most successful and profitable automobile and motorcycle manufacturers. 关于 BMW BMW，全名是Bayerische Motoren Wer
14、ke AG（德语），BMW集团，集团是世界五百强企业之一，也是世界上最成功效益最好的汽车和摩托车生产商。,Bavarias state flag is blue and white. BMWs name is Bavarian Motor Works (in English), on behalf of the Bavarian BMW and represents Germanys most exquisite engine technology. BMW的名字是指巴伐利亚汽车工厂（英语），代表了巴伐利亚的BMW和德国最精细的发动机技术。,BMW has some other meaning
15、s. Many people will say, “Do not touch me” or “Be My Wife”. But some people think “Business, Money, Woman” is the logos meaning. For men, with the three to have success. BMW还有一些其他的含义。许多人说是“别摸我”或者是“做我妻子”。但是也有人认为含义是“事业、钱、女人”。对于男人，这三项是成功的必备。,车标含义B.M.W.是巴伐利亚汽车制造厂的意思，标志的色彩和组合来自宝马所在地巴伐利亚州的州徽（在前面宝马标志的旁边）。宝
16、马汽车公司是以生产航空发动机开始创业的，因此很多人以为标志代表旋转的螺旋桨，但事实并非如此，其实蓝白标记对称图形的意义非常简单，蓝白相间的图案是公司所在地巴伐利亚州的州徽，用来提醒宝马来自巴伐利亚州的纯正血统。在中文结合汉语拼音的情况下，诞生了另一种说法BMW为“别摸我”的简写，象征此车尊贵无比，最好别摸,One of the reasons to BMWs success is the proper marketing strategy. First, meet different consumer groups. For example, 3 Series locate the young
17、, sports and 8 Series Position super luxury sports car. Second, high quality and price. Of course, it also means that the status of the BMW brand and reputation. BMW prices are generally 10% to 20% higher than the same cars. BMW成功的原因之一是恰当的营销策略。首先，要满足不同人群的消费需求。例如，3系的定位是年轻人、跑车，8系的定位是超级奢华跑车。第二，质高价高。当然，这也意味着BMW品牌和名誉的地位。BMW的价格要高于同类车辆的10%到20%。,
