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1、商务英语听说,著,ISBN：978-7-81134-433-2 2009年9月 第1版,Unit 4 Marketing,Unit 4,Part A Intensive Listening Part B Extensive Listening Part C Listening & Speaking Integration Part D Oral Practice Related Information,Part A Intensive Listening,Phonetics Dictation,Part B Extensive Listening,Dialogues Conversation,
2、Part C Listening & Speaking Integration,Passage Conversation,Part D Oral Practice,Role-play Topic Discussion,Part A Phonetics,Listen and tick the word you hear. The word will be read once. 1. a. declare b. shrine c. underline d. shine 2. a. hair b. care c. there d. share 3. a. full b. noon c. fool d
3、. tool 4. a. cold b. mold c. hold d. showed 5. a. grab b. cab c. crab d. lab,Part A Dictation,Youll hear eight sentences. When you hear the first time, repeat the sentence and pay attention to the stresses and tones. Then listen again and write them down. Check your answers when you listen for the t
4、hird time.,1. From what Ive heard, youre already well up in shipping work. 2. Im sorry to say that your price has soared. 3. The next thing Id like to bring up for discussion is insurance. 4. It would be very difficult for us to push any sales if we buy it at this price. 5. We wish our opinions on m
5、arketing will be passed on to our manager. 6. We sell our goods on loaded weight and not on landed weight. 7. Its too expensive, do you have any discount? 8. We can effect shipment in December or early next year at the latest.,Part B Dialogues,1. A. 600 dozen B. 900 dozen C. 1600 dozen. D. 800 dozen
6、 2. A. She doesnt agree to use TV to advertise the new product. B. She doesnt know what to do. C. She would like to use TV to advertise the new product. D. She is very satisfied with the product. 3. A. Mailing the booklets and letters. B. Using catalogues for direct mail advertising. C. Mailing a li
7、st for advertising. D. Building up a mailing list.,Youll hear 5 short dialogues in this section. At the end of each dialogue, one question will be asked. Both the dialogue and question will be spoken only once. Mark the best answer for each question.,Part B Dialogues,4. A. Flying B. Driving C. Takin
8、g train D. Taking Greyhound bus 5. A. The market research is crucial. B. The man should carry out market research. C. The man can help. D. She can help.,Youll hear 5 short dialogues in this section. At the end of each dialogue, one question will be asked. Both the dialogue and question will be spoke
9、n only once. Mark the best answer for each question.,Part B Conversation,The Promotion of a New iphone Listen to the conversation and complete the following exercises.,Part B Conversation,Section A Listen to the conversation and decide whether the following statements are true or false. Write “T” fo
10、r true and “F” for false in the brackets. ( ) 1. Advertising is a good promotional strategy since it is not expensive. ( ) 2. The two speakers intend to promote their product by personal selling. ( ) 3. The two speakers will offer expensive promotional gifts to customers. ( ) 4. Both of the speakers
11、 agree that the company should give customers high quality gifts. ( ) 5. According to the conversation the two speakers still hesitate about how to effectively promote their new product.,F,T,F,T,F,Part B Conversation,Section B Listen to the conversation again, figure out the possible actions the two
12、 speakers will take to promote their new product, and then fill in the blanks. 1. They will use as their strategy since it can reach large audiences in wide area. 2. They will place ad and . 3. They will put up and arrange to attract potential customers. 4. They will employ to sell the product to di
13、fferent companies. 5. They want to offer quality or with the products ad to the customers.,advertising,promotional,on television,in a national newspaper,posters,point-of-sales displays,high,experienced salespeople,T-shirt,umbrella,Part C Passage,Product Promotion Listen to the passage and complete t
14、he following exercises.,Part C Passage,Section A Listen to the passage and fill in blanks. 1. When the customers about the new products, a timely promotion can quickly for them. 2. Product promotion can the rivals promoting activities effectively. 3. Promotion is much more important to those product
15、s of . 4. It is extremely important for manufacturers to _ with them.,have very little knowledge,blaze a trail,defend and compete against,various kinds and in scorching competition,keep good relations and co-operations,Part C Passage,Section B Work on the following task. Product promotion is an important part in marketing. Suppose you are a manager in marketing department. Please specifically share your ideas about the roles of prod
