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1、Network marketing strategy analysis of VANCLAbstract: 21 century is the information century, the development of science technology, economic and social is to meet the coming of age. The network marketing is also the Internet for media, to implement marketing campaigns in the new ways, method and ide
2、a, more effective individual and organization the realization of the trading activities. Enterprise how to develop the network marketing in such a huge market potential, occupation in emerging markets, to the enterprise both opportunities and challenges. The network marketing is also produced in the
3、 change of the values of consumers: meet the needs of the consumers, is the enterprise manages the core of the eternal. Using network of this high - technology to provide consumers with various types of service, is a important way of future competition advantage.VANCL makes a huge success by the net
4、work marketing, and becomes a Chinese clothing network marketing market leader in the short term. Based on the network marketing way as the foundation, reading VANCL marketing strategy.Key words: Network marketing Marketing strategy VANCLThe network marketing as a new marketing concept and marketing
5、 mode in a digital economy times, even if the enterprise opened up more broad market, and can lead and reforming the traditional marketing. The network marketing compared with the traditional marketing has the personality, interactive, economy, efficiency and obvious advantages, if VANCL want to mar
6、ket in big foothold, it must learn to use the new marketing method, the most suitable for enterprise of the integration of traditional and modern marketing method.1、 The marketing situation of VANCLWith the development of the Internet, e-commerce enterprises emerging batches. The e-commerce market i
7、n other properties, once created clothing direct sales model the myth of a brief period of prosperity in PPG after into decline. And take the same pattern that honesty-this is established for just two years of electronic business enterprise in the short term but has remarkable success. Why the brand
8、 whose name sounds like a lotwestern stylecan stand firm in the waters of the electronic commerce is owe to the network marketing .At present ,VANCL already expands and covers to mens clothing, womens, shoes, accessories, household six big kinds, with the deep of all kinds of goods, it will become t
9、he first choice of Internet clothing buyers. VANCL as just a new company less than two years operation, is rooted in the Internet service brand.VANCL already cooperates with Spain, Switzerland, the United Kingdom, France, Canada, Germany, Japan, South Korea and other countries of line designers, thi
10、s enterprise is relying on the Internet around the world first-class brand power integration of designer resources. From knowing less about the garment industry into konwing a lot, Chen Nian has become the senior personage, the standard of the IT expert begins to study fashion brand, and return to a
11、 clothing brand positioning, makes every guest brand visibility and reputation by the traditional clothing brand shaping path,.2、 The network marketing ways of VANCL(1)Search engine optimization Search engine optimization, hereinafter referred to as SEO, is through the website structure (internal li
12、nks structure, physical structure, web site logic structure), high quality website the subject content, the rich and the correlation of value optimization and external links to web site to users and search engine more friendly to get at the engine advantage for website ranking into traffic. Every gu
13、est use baidu and Google, Soso and sogou search engine optimization, attract the part of the network that are not familiar with the population want to get the information in the purchase and the query of the product or want to buy the brand of want to buy, or to have a preliminary impression that th
14、e guest, or related to click, thus increasing traffic and sales of all the guest.(2)Search engine advertisingSearch engine advertising refers to the use of the search engine, classification, search for information online catalogue with function of the network tools for network expansion of method, f
15、low out an advertising model by strong search engine, and as long as to competitive rankings and keyword advertising give priority to tone at present. Search engine advertising forms include based on search engine based on classification method and the method of directory. Search engine based on met
16、hods including keyword advertising, competitive rankings, fixed rankings, based on the content location of advertising, and a variety of forms, and based on the method of classification catalogues are mainly in the category of priority in the appropriate category website display. VANCL A in baidu, Google, sogou search engines such as do in advertising, increased the potential customers for impression times and increased clicks, easier to customers buy all
